Unfortunately, given competing WAP standards and general flux in the industry, most IT executives are confused when it comes to acquiring and utilizing the new technologies. Questions abound. Is Bluetooth still an option? What about 802.11b protocol? Will the Palm OS become a de facto wireless standard? All of those uncertainties muddy the waters.

Rather than waiting for things to clear, however, I recommend that organizations make decisions regarding wireless technology devices based solely on the cost-benefit analysis, without worrying about long-range, enterprise-scale planning. The typical special-purpose wireless device is going to see a lot of wear and tear over its lifetime. It will need to be replaced periodically; typical cellular users replace their phones every 1.2 years, for example. During these replacement periods, companies can upgrade to the latest and greatest underlying wireless technology.

There is precedent for this approach. Companies that have successfully utilized wireless technologies have realized immediate reduction in cost of goods as well as general administrative expenses. And in tough economic times, those are the only two items that remain under a company’s control. Consider the example of an innovative car rental company. The parking lot attendant cuts cycle time by checking in the car and printing a receipt with a wireless device. That puts a smile on the customer’s face, as she hurries to the airport. It is these small but effective and innovative uses that wireless technologies can capitalize on. Moreover, the company’s existing car-return process receives minimal impact, thus improving the chances of a successful technology implementation. And it is much easier to keep the scope focused when dealing with special-purpose devices with limited functionality.

The biggest challenge to cost-effectively using wireless devices within a company and its supply chain is the relatively small size of the business benefit. For example, the business benefits in terms of productivity gains, cycle time or inventory turnover will be limited in comparison to the potential benefits from implementing a CRM, ERP or SCM packaged application. Moreover, benefits from these devices may be limited to a particular function within a department.