Windows 10 growth slowdown has bright side

microsoft windows 10 logo
Credit: Reuters/Robert Galbraith

Downturn in August smaller than expected; may signal start of enterprise migrations


Although Windows 10's growth slowed in August, the one-year-old operating system didn't slam on the brakes as expected, according to data from multiple analytics sources.

The smaller-than-anticipated slowdown may signal the start of enterprise deployments, a move that would vindicate Microsoft's efforts to nudge businesses to adopt the OS faster than they had earlier editions.

According to U.S.-based metrics vendor Net Applications, Windows 10 gained 1.9 percentage points of user share during August, putting its mark at 23% of all personal computers for the month.

Windows 10 powered 25.4% of all machines running Windows: The difference between the user share of all PCs and only those running Windows stemmed from the fact that Windows powered 90.5% of all personal computers, not 100%.

August's 8% month-over-month growth rate was the lowest since Windows 10's mid-2015 launch, but it was not as dire a dip as other sources hinted around the middle of August. Last month's sequential increase was only slightly behind June's 9.8% and March's 10.1%.

Others analytics firms showed similar results.

Ireland's StatCounter, for example, pegged Windows 10's usage share -- more a measure of activity than of individual users and their devices -- at 24.5% for August, a 1-point gain that represented a 4% month-over-month increase.

Like Net Applications' numbers, StatCounter's portrayed a slowdown of Windows 10 growth, but one at odds with earlier projections by Computerworld. Where those mid-August forecasts put Windows 10's increase at just a third of July's and a fourth of Junes, in reality 10's gain was better than half of July's and more than a third of June's.

Expectations of a slowing of Windows 10 uptake were based on the demise of the year-long free upgrade offer, which Microsoft extended to all consumers with Windows 7 and Windows 8.1 machines, as well as to many -- but not all -- businesses. The offer expired July 29, at which point Microsoft began charging all customers for Windows 10 upgrades.

windows 10 growth august Data: Net Applications

Windows 10's month-over-month growth rate fell under 8% in August, but the downturn wasn't as large as feared.

This story, "Windows 10 growth slowdown has bright side" was originally published by Computerworld.

Drexel and announce Analytics 50 award winners
View Comments
Join the discussion
Be the first to comment on this article. Our Commenting Policies