Is the Hasselblad True Zoom Moto Mod worth $300?

The new Hasselblad camera 'Mod' for Moto Z DROID smartphones is now available via Verizon and Motorola. This quick hands-on video review spotlights the expensive camera's strengths and limitations.

Hasselblad is to photography what Apple is to consumer technology. Both are luxury brands. Both companies offer top-of-the-line products at top-of-the-stratosphere prices. Both have multi-decade legacies of excellence in their industries, and the two companies are renowned for quality.

hasselblad true zoom moto camera mod Motorola

Hasselblad's True Zoom Moto mod

This week, Motorola and Verizon Wireless released the first Hasselblad camera add-on, or "Mod," for a mobile device, the Hasselblad True Zoom Moto Mod, for Moto Z Droid smartphones. The camera costs $249.99 via Verizon and $299.99 through Motorola. It has 12MP sensor resolution, a Xenon flash, aperture of f3.5 to 6.5, optical image stabilization, up to 10x optical zoom, and the traditional Hasselblad aesthetic. The True Zoom Mod has a number of different advanced shooting modes and auto red-eye detection. And you can save images as pro-quality RAW files for photo edits or share any of your images quickly and easily using Google Photos.

[ Related: 6 things you'll love about the Moto Z Droids — and 6 you won't ]

Sounds intriguing, right? But how does the first mobile phone camera from one of the world's most respected photography brands actually work? And more importantly, is it worth up to $300? Check out the video above for the details.


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