And because Belo Interactive?s staff can spend more time producing content and less time managing and moving that content, sites have improved dramatically. Even the smaller sites now have Health, Entertainment, Travel and Food sections, and Belo Interactive has embarked on a rapidly growing e-mail direct marketing campaign to drum up more business and advertising. Staff members have been able to add user registration features to their sites, allowing the ability to capture customer data?something not possible before VelocIT. ? Beyond the cost savings, we are producing much better websites?especially in our smaller markets?than we would have ever envisioned,? says Belo Interactive Vice President and General Manager Eric Christensen.

The number of staff needed to produce a site has also dropped dramatically because fewer people are needed to manage online content. That means that Christensen can put more of his employees out in the field generating ad revenue. ?If I had 10 people running a website before, seven were moving content around. Now I may have four [moving content] and the remaining six people out generating revenue for the company,? says Christensen. The workflow and content management improvement because of VelocIT has been so successful that revisions of the system continue. And Belo Interactive is so confident of the uniqueness of VelocIT they are currently seeking multiple patents for the technology and on specific applications of it.