But to realize those savings and profits before the competition, to roll out the thousands of RFID readers and the millions of RFID tags that will give 7-Eleven Superman-like vision into its supply chain, Morrow has had to devote himself to RFID full time. He campaigns internally for top-level support for RFID by demonstrating the wonders of the technology at the tech fairs he mounts annually for his business colleagues. And for the past two years, he has been conducting pilots to figure out the cost of a full-fledged RFID implementation, its potential ROI and the impact of the technology on 7-Eleven’s existing systems.

Because, as he and everyone else knows, the cost will be high and the impact will be huge.

RFID’s Challenge

RFID technology is going to generate mountains of data about the location of pallets, cases, cartons, totes and individual products in the supply chain. It’s going to produce oceans of information about when and where merchandise is manufactured, picked, packed and shipped. It’s going to create rivers of numbers telling retailers about the expiration dates of their perishable items?numbers that will have to be stored, transmitted in real-time and shared with warehouse management, inventory management, financial and other enterprise systems. Applications of RFID technology are also going to need to rely on a new kind of computing architecture known as edge computing, in which vast amounts of processing will take place at the edges of the enterprise’s network rather than in corporate data centers.

RFID, experts agree, is a transformational technology.

"If this goes all the way to the product level," says Morrow, "RFID will require levels of bandwidth and access and storage such as we’ve never contemplated."