Election 2004: Howard Dean Profits from Web Campaign
By Grant Gross
Phil Noble, founder of PoliticsOnline, which offers Internet tools for political campaigns, says Dean has changed the way politicians?and businesses?have to think about the Internet, whether or not he wins the White House: Success is "about interactivity?it’s not about one-way communication," Noble says. "Most campaigns?just like most companies?haven’t realized it."
Sabato calls the Dean Internet strategy "well-managed anarchy," adding that most companies haven’t learned that Internet users want to interact. "The Internet is best used not for advertising, but for involvement."
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