Election 2004 - IT on the Campaign Trail
The expectation of both parties is that their investment in data at the national level will benefit a whole slate of candidates, not just the presidential contenders. "In developing resources on things like direct voter contact, that helps things across the board for the entire ticket," says the RNC’s Ellis.
Ellis is deploying wireless capability for field workers this year, so they’ll be able to access the Voter Vault application with a PDA and download a list of voters to contact in their door-knocking campaigns. But he says his major initiative will be to update the millions of records in the database with the latest information about new voter registrations, and changes in address and voting history provided through local election records. Like the Republicans, the Democrats will also keep updating their records so that they have accurate lists in the critical days before the election.
