Also, vertical industries, such as the legal industry, are becoming increasingly intrigued by text analytics' ability to add insight to an array of routine business tasks, she says.

Today, many text analytics users believe that the technology provides a useful bridge to help nontechnical staff members get a handle on complex problems without running high-level searches.

"You can have business users who are not analysts really understand 'What are my top 10 problems?' or 'How is this issue trending over time?'" Bodoh says.

The software makes it easier for just about any business to maintain customer service standards while operating at maximum efficiency, Bodoh believes. "Managers don't have to worry about having to do a ton of analytics," he says. "It's very easy for them to understand."

Mahl, meanwhile, says she's satisfied with the results she's seen so far. "Although we are just getting started with the production implementation, we have seen nothing that changes our opinion," she says.

One warning: Do understand that these are often young and complex software packages. If your enterprise plans to evaluate the technology, test it with real consumer data, Mahl advises.

"Go through a thorough analysis of the software and, if possible, a live pilot focused on real business use cases in your company to demonstrate that the software is suitable for the intended use in your environment," Mahl says.Ò¢ââ¬a‰â¬Å¡