Google Launches Mobile Banner Ads

By Nancy Gohring
Wed, April 23, 2008

IDG News Service —

Google joined a handful of other companies by announcing that it is delivering mobile banner ads.

Companies that use Google's AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.

A number of other companies already display banner ads on mobile Web pages. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among companies that display banner ads for advertisers. Microsoft displays banner ads on some of its mobile Web pages, such as MSNBC and other MSN mobile Web pages.

While many other companies are already supporting mobile banner ads, mobile Internet usage is still relatively low, so Google probably hasn't missed an opportunity, said Greg Sterling, an analyst following mobile search and advertising as part of a joint venture between Sterling Market Research and Opus Research. "It's not like consumer behavior is established and they're late to the game," he said.

In addition, advertisers are still mostly experimenting with mobile advertising, so few are wedded to any particular ad network, he said.

Google could actually have an advantage over competitors in the mobile banner-ad market because of the way the search giant charges advertisers. All mobile banner ads from Google are priced on a per-click basis. Other advertising platforms often charge based on impressions, or how many times someone views the page with the advertisement, and in mobile, those rates are often quite high, Sterling said.

With Google, advertisers can test out mobile advertising with less risk because they only pay for what users click on, he said. That could attract some advertisers who are uncertain about the effectiveness of mobile advertising.

Google and other Internet companies are increasingly interested in targeting mobile users because they believe the mobile market represents a new opportunity for earning advertising revenue. So far, no company has emerged as a clear leader in mobile advertising.

You are here: Technology Topics » News

Most Recent Technology Topics Stories

White Papers »

Has Your Server Infrastructure Kept Pace with End User Demands?

Learn how your answer to this question compares to your peers by taking this quick poll. See how your peers are dealing with the challenge of ensuring a highly capable server infrastructure as technological shifts impact the application server platform.

Enterprise Strategy Group: The Case for a New Data-centric DLP White Paper

With increasing data growth, comes increased need for data security. The existing DLP model, with a focus on compliance/enforcement is not sufficient as the data discovery and classification capabilities are not granular enough. Read this paper to find how you can efficiently and accurately manage your risk by rapidly inventorying and classifying your data and then developing remediation workflows that support business needs.

Data Loss by the Numbers

This paper breaks down attack sources into four categories: external, malicious insiders, accidental insiders, and unknown.

Data Loss Prevention Solution for Managing E-Discovery

The rapid growth of data and technology is creating challenges for organizations as this digital data is considered to be business communications and must be preserved according the same industry-specific regulations governing the retention and discovery of emails and more traditional forms of electronic communications. This paper examines the role that Data Loss Prevention ("DLP") technology can play in helping organizations address the challenges of locating information in response to electronic discovery.

Best Practices in Data Protection - Executive Summary

This research, conducted by the Ponemon Institute, focuses on issues relating to the use of data protection solutions such as endpoint encryption and data loss prevention within the workplace.

Business Centric DLP

This report, by Jon Oltsik from Enterprise Strategy Group, examines the need for a new business-centric approach to DLP in order to align business and security requirements.

Webcasts »

Virtualization Success is a Team Effort

As greater numbers of datacenter servers transition from the physical to the virtual world, the components of virtualization success come to the fore. What scores of organizations have discovered is that success is derived from an optimal pairing of the right software platform with the right hardware platform.

Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware

Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn about VMware customer, Navicure, and their experiences testing and evaluating the recovery manager, their progress in implementing it in their environment and their advice other customers considering using vCenter.

Quantifying the Business Value of VMware View - Webcast

Many enterprises have discovered that the use of virtualization to support desktop workloads creates a range of significant benefits. These benefits include price efficiencies, improved IT management and greater agility and choice for end users.

This VMware sponsored webcast with IDC will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View™. IDC will also provide an analysis of the View Composer and ThinApp™ features of VMware View, including the business value of these solutions and an overview of how they work.

Attend this webcast to learn about:
- Challenges and barriers that might impede the adoption of desktop virtualization
- Navigating roadblocks to facilitate a strategic implementation
- Optimizing qualitative and quantitative benefits to IT and your business

Deliver Private Cloud Database as a Service with VMware vFabric Data Director

VMware recently announced VMware vFabric™ Data Director, a new database deployment and operations platform that enables enterprise IT organizations to offer database as a private cloud service. Built on top of VMware vSphere 5, vFabric Data Director enables IT organizations to ontrol database sprawl through automation and consistent policy enforcement and accelerate application development cycles with self-service database management. Attend this webcast to learn how vFabric Data Director can help you build database-as-a-service in your datacenter.

Reliable Disaster Protection with VMware vCenter Site Recovery Manager

A simple, cost-effective disaster-recovery solution for virtual environments is high on the agenda for IT organizations as they virtualize more business-critical applications with VMware. VMware vCenter™ Site Recovery Manager-the market-leading disaster-recovery product-ensures the simplest and most reliable disaster protection for all virtualized applications. VMware vCenter Site Recovery Manager provides centralized management of recovery plans, enables nondisruptive testing and automates site-failover processes.

Introduction to VMware vCenter Site Recovery Manager 5

Traditional disaster recovery solutions are often too expensive, complex and unreliable to meet business requirements. As a result, IT departments are hesitant to expand disaster protection beyond their most critical applications, largely because they are uncertain whether the quality of the protection is really worth its cost. VMware vCenter™ Site Recovery Manager 5 is the market-leading disaster recovery product that addresses this situation for organizations of all kinds. It complements VMware vSphere to ensure the simplest and most reliable disaster protection for all virtualized applications.

Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter