Identity-Theft Protection: What Services Can You Trust?

New online services offer to protect you from identity theft, and some claim to help you undo damage after it happens. But when we tested the services, we found that many fall short.

By Dan Tynan

PAGE 2

Monitoring Your Credit


The keys to your financial identity jangle in the pockets of the Big Three credit bureaus: Equifax, Experian, and TransUnion. When you apply for a credit card, sign up for a wireless plan, or apply for a job, the company you're trying to do business with is likely to request a copy of your credit report. If anyone steals your identity, that person's bad behavior goes on your report, hurting your chances for a loan, a phone, or a job.

Federal law entitles you to a free annual report from each of the Big Three. You also qualify for a free copy if you've recently been denied credit or if you're an identity-theft victim. The bureaus make no money by supplying free credit reports, but they make a lot of money--more than $1 billion annually, according to Javelin Strategy and Research president James Van Dyke--by selling credit-monitoring services.

For $5 to $20 per month, a credit-monitoring service will alert you whenever your report changes. If a thief opens new accounts in your name, you'll usually find out within a few days. Most monitoring services offer online credit reports, online credit scores (showing your chances of obtaining credit), and tools for managing and improving your credit rating.

But a credit-monitoring service won't tell you if someone steals your credit card and runs up huge bills; for that you must check your monthly billing statements. Furthermore, if you receive an alert about a dubious inquiry, you'll have to identify it as bogus and contact the credit bureaus on your own.

Our real-world tests of two major credit-monitoring services yielded mixed results. First we signed up for TrueCredit's three-in-one monitoring service, which promises to deliver e-mail alerts from all three bureaus for $15 a month. The first two times our tester tried to open a new credit account, TrueCredit failed to issue an alert. A third test a month later was more successful.

"The likely explanation is that [the bureaus] had not yet completed the processing required on their end by the time the first two inquiries were made," says Steve Katz, a spokesperson for TrueCredit's parent company, TransUnion.

Using TrueCredit was truly annoying in other ways. Whenever we accessed our account or received an e-mail alert, we had to wade through advertisements for credit scores, low-cost credit cards, and other services.

We had better luck with Identity Guard, whose parent company, Intersections, provides identity-theft protection sold through Citibank, Equifax, GE, and other firms. We signed up for Identity Guard's $17-per-month Total Protection plan--which provides credit monitoring, credit scores, security software, and public-records searches that identify names, addresses, and property associated with your identity, along with things like licenses, tax liens, and criminal convictions--and it alerted us to every change made in our credit reports.

Unfortunately, we found Identity Guard's interface confusing and its customer service line unhelpful. One particular annoyance: Our account page advertised services already covered under the Total Protection plan, inviting unwary consumers to buy the same services twice under different names. Tim Walston, a senior vice president for Intersections, explains that the ads are provided for people who may want to obtain fresh reports between Identity Guard's quarterly updates.

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