AT&T to Launch Mobile TV in 58 US Markets

By Jeremy Kirk
Thu, May 01, 2008

IDG News Service —

AT&T will launch its mobile television service on Sunday, behind schedule and nearly a year after competitor Verizon Wireless began offering broadcast TV services.

AT&T's Mobile TV will only be available on two high-end phones, LG's touch-screen Vu and Samsung's Access. The Vu costs US$399.99 and the Access $299.99, although consumers can get a $100 mail-in rebate. Both require two-year service plans.

AT&T had planned to launch Mobile TV by the end of last year. The service will be available in 58 markets, AT&T said.

Much information on Mobile TV was already released at the CTIA Wireless trade show in Las Vegas in March. But AT&T has revealed pricing, which is in the same range as Verizon's service.

Mobile TV packages start at $13 per month for four channels: CBS Mobile, Fox Mobile, NBC 2Go and NBC Infrastructure 2Go. Next is a $15-a-month deal for the "basic" package with more channels and $30 for the "plus" service, which includes unlimited TV watching and mobile Web browsing.

AT&T's pricing is close to Verizon's, which offers a limited package for $13 per month, a eight-channel deal for $15 and a $25-a-month package that throws in unlimited air time, e-mail and basic video clips.

All told, AT&T's Mobile TV encompasses 150 simulcast or time-shifted programs from CNN, ESPN, Comedy Central, CBS, NBC, Nickelodeon and PIX, part of Sony Pictures Television, among others.

Like Verizon, AT&T is employing technology from MediaFLO USA, part of Qualcomm, to deliver the service. MediaFLO broadcasts the programming on a network separate from AT&T's cellular network, using parts of the unused television broadcast spectrum.

LG's Vu has a music player, a 2.0-megapixel camera and Bluetooth. Samsung's Access has an internal antenna for TV reception, a camera, external stereo speakers and stereo Bluetooth.

Verizon launched its V Cast Mobile TV service in March 2007. The service is compatible with four handsets: Samsung's SCH-U620, LG's VX9400 and Voyager and Motorola's z6tv.

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