US in danger of losing green-tech competition, experts say

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Strategic CIO

Why You Need To Plan for Innovation Today

Jeff Hutchinson, Groupe Danone's CIO for North America, created an innovation team to explore technologies that are key to the future of the business

Don't lose focus

The realization you must have, and that you must convey to your company's executives and your IS/IT staff, is that investing with new technologies is not enough. The key to innovation is solving business solutions. We like technology, and it's real cool when you get to go play with the newest, latest videocam, but your goal is to make the business more efficient.

So, start small and convince your executives that starting innovation somewhere can benefit everywhere. Specific initiatives for one business unit can expand to others.

Once we delivered practical solutions, the business offered additional funding because they saw the benefits. They realized what our focus on innovation brings to the table and how it will enable them to continue to grow.

Jeff Hutchinson is the CIO - North America for Groupe Danone, and a member of the CIO Executive Council.