Five Things About SAP's Strategy That You Need to Know
An AMR Research report details SAP's strategies for its enterprise software product releases, areas of growth, evolving platforms, industry and vertical specialties, and new product suites.
As to SAP's Business ByDesign on-demand software offering targeted at SMBs, Shepherd writes that SAP has many large customers that need a smaller and simpler application that can be easily integrated to the Business Suite. "CIOs regularly face the question of what to do about autonomous divisions, smaller sites in remote locations, new acquisitions, and joint ventures. Incorporating them into the global, single instance of SAP is often an unpopular option that may be financially or technically impractical."
Shepherd adds that "Business ByDesign, in either a hosted or on-premise form, should be much more attractive to the users than the corporate system and yet much easier to integrate than a third ERP application."
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