US in danger of losing green-tech competition, experts say

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Feature

Summer Olympics Will Be Streaming to a PC Near You

If you're a fan of rhythmic gymnastics or badminton (or maybe you're just bored at work), this year's Summer Olympics will be a bonanza for you, as NBC plans to stream video of thousands of hours of the competition.

Seeds Planted in 2006

Besides streaming live video at its official Beijing Olympics Web site, NBC plans to post some 3500 hours of recorded video online at the conclusion of each event, for the duration of the Olympics. Previously, NBC's only streaming-video presentation during an Olympics was a single hockey game, which it streamed live during the 2006 Winter Games in Torino, Italy.

"We're delivering more video content for this Olympics than in the last three Olympics combined," says NBC's Perkins Miller, senior vice president of NBC Sports and Olympics. The goal, he says, is to deliver "the most complete Olympics possible," in part by paying closer attention to sports that previous broadcast coverage typically ignored.

All of the digital content will be available at no cost, but it will be accessible only to viewers in the United States. By the terms of NBC's deal with the International Olympics Committee, its Web streaming rights mirror its broadcast rights, which are limited to the United States.

The Silverlight-Microsoft Connection

NBC turned to Microsoft's Silverlight technology to get the necessary link between data available elsewhere on its NBCOlympics.com Web site and the network's Olympics video. Silverlight is Microsoft's programming environment for producing slick, interactive content that can be played on any Web browser; the platform ties into Microsoft's .Net framework and its myriad services, including Microsoft Live Search. As with Flash, you must download a browser plug-in in order to support the content. Silverlight 2.0 is also supposed to have smoother video playback performance as compared with Silverlight 1.0.

NBC's player is based on the latest beta version of Silverlight, which the Democratic National Convention will also use to distribute video in August. Silverlight 2.0 is due out in the fall.