Yet many companies don't think through those risks upfront. For example, having proper failover technology in place is a component of securing the cloud that is often overlooked, notes Josh Greenbaum, principal at Enterprise Applications Consulting. Yet these same companies make sure they have failover for established services, like electricity. "If you look around, go to any major facility, what is sitting in a box outside is an alternative power supply. They don't rely on just the grid," says Greenbaum. He argues that cloud computing should be no different.