Microsoft vs. VMware: Rumble in the Virtual World

As Hyper-V marks Microsoft's entry into virtualization, market leader VMware must consider new strategies for survival against the software behemoth.

By Tom Kaneshige

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VMware
Microsoft
PAGE 3

Microsoft's System Center is also getting into other areas, says Wolf, and encroaching on established management tools such as Hewlett-Packard's OpenView for networks and systems management. VMware only manages virtual infrastructure, leaving management tools from Hewlett-Packard, IBM, and others to handle the rest.

In fact, VMware has spent years building strong reseller relationships with technology stalwarts. And it has been extremely successful taking joint solutions to the largest companies in the world. All of the Fortune 100 companies are VMware customers.

Perhaps this is VMware's greatest opportunity to thwart Microsoft's campaign for undermining and overtaking market leaders. At least, Wolf thinks so. He believes VMware should continue to integrate its products deeply with its partners' offerings and leverage their sales channels—a kind of "unite and overcome" strategy. "VMware's best chance is not to go it alone," Wolf says

© IDG 2009

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