IDG News Service —
One of China's biggest trials during the Beijing Olympics will be the use of its domestic 3G (third-generation) standard for over 18,000 Olympic staff members and journalists during the games. It's also a big test for Samsung, supplier of the handsets that will keep Olympic officials connected during the competition.
Samsung is the Olympic sponsor for wireless communications equipment, a role it began in 1998 and for which it is contracted for games through 2016.
TD-SCDMA (Time Division Synchronous Code Division Multiple Access) is China's domestic 3G standard. China Mobile is providing the service, which will be available in all of the Olympic cities except Hong Kong, including Shanghai, Qinhuangdao and Shenyang during the games. Commercial 3G service is still not available in China, and to date TD-SCDMA has seen only trials in various cities throughout the country.
"We are very confident we will provide stable TD-SCDMA service," having worked with the format since 2004, said S.S. Kim, Samsung's project manager for BOCOG, through an interpreter. Samsung developed its TD-SCDMA phones at its Beijing Samsung Technology center, in partnership with Chinese handset maker Datang Mobile.
The International Olympic Committee (IOC) and the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) wanted all-wireless communications for its main personnel during the games, Kim said. That meant they wanted to carry one device that would allow them to communicate with other Olympic officials.
The handsets are also designed to access the Wireless Olympic Works (WOW), which will provide schedules, weather and results. It also gives access to OCM2008 (Olympic Communications Messaging 2008), an internal communications system used by Olympic officials. Samsung's devices will allow WOW access without having to switch between mobile handsets, walkie-talkies and PDAs (personal digital assistants). Samsung, along with Olympic integrator Atos Origin, developed WOW, which was first used at the 2004 Athens Olympics, and this time will be carried via China Mobile's 3G service.
WOW is designed to be easily maneuvered using a touchscreen and a stylus, with all information available in Chinese and English. During a demonstration, it showed information like current weather in Beijing, with forecasts available for other Olympic cities; medal charts, which of course were blank because no events had occurred yet; and schedules for each individual sport, located based on the sport's graphic symbol, showing competition date, time and venue. It can also be personalized with My WOW, allowing the user to specify their country of origin and sport and display relevant information on start-up.
