Activists Raise Awareness Over Targeted Advertising

By Jeremy Kirk

PAGE 2

Miller said BT officials visited her on Monday and assured her the Webwise system complies with the law.

Nonetheless, some ISPs, both in the U.S. and U.K., are steering clear of targeted advertising systems for fear of losing customers.

"The real reason I don't touch Phorm is because it's illegal," said Jason Clifford, who runs an ISP called the U.K. Free Software Network. "I think it it's going to be a very poor return on investment."
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