Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Portfolio Management Maturity Model at Chevron - Presentation & Discussion
November 13, 11:30 AM - 12:30 PM ET (GMT-4)
The fundamental goal of the model is to help IT become a business partner and earn a seat at the table. Core to the model is to establish a five year IT strategic road map that is owned by the business. Presenter Janinne Franke is manager of strategy, planning & optimization at Chevron's corporate department & services. She will share processes and lessons learned from developing and implementing the model.
Learn more about the CIO Executive Council »
Apply today for a FREE subscription to CIO Magazine!
July 24, 2008 — IDG News Service —
Microsoft is working on a way to combine all of its online services under a single Web page, rather than continue on with its confusing online presence involving multiple brands and services reached through many different portals.
The change will happen along with a streamlining of the branding, said Microsoft CEO Steve Ballmer, in response to a question from an analyst during the company's annual analyst get-together on Thursday.
Microsoft has been criticized for the introduction of the Live brand, which didn't fully replace the MSN brand, resulting in a confusing online presence for the company.
"The real question isn't the brand question. The real question is, If you type 'www. whatever-Microsoft-wants-you-to-see-first.com,' what does that page look like?" Ballmer said. "I don't think it's going to be a blank page."
Currently, Microsoft's Live.com page and Google's Google.com site are essentially blank apart from the search bar. While the search bar will remain central, the new main site will also include other components. "Given the monetization model, it has to predominantly feature search. At the same time, it should have a range of content tailored and directed at you," Ballmer said.
The analyst who asked the question suggested that if Microsoft integrates its online branding and has a single showcase for all of its services, the company might be able to show Internet users that its services are worth using. Microsoft trails Google by a wide margin in search and has struggled to keep up with competitors in some other online services.
The branding issue and the restructuring of a main page were put on "short-term hold" during Microsoft's discussions with Yahoo, because if that deal had gone through, the problem would have been different, Ballmer said.
In early June, a Microsoft executive speaking at an advertising conference in Seattle first mentioned that the company was planning to "fix" its online branding problem.
Copyright © 2008 IDG News Service. All rights reserved. IDG News Service is a trademark of International Data Group, Inc.
Security and Trust: The Backbone of Doing Business over the Internet
Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study
Best Practices in Choosing and Consuming Managed Security Services
A Guide to Understanding Hosted and Managed Messaging
A Guide to Messaging Archiving
Putting Enterprise Communications on Autopilot
Building Competitive Advantage with Next-Generation Wireless Infrastructure
The New "Black Art." Learn why few companies do DNS well. Why fewer can scale it.
Advanced DNS and Traffic Management Solutions: The Keys to Enhancing and Securing your Enterprise Network
The Power of Telepresence
Virtualization in Action: Stories of real businesses that Virtualized their IT environments
The Power of Data Deduplication
Resource Alerts
Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.
Aster Data Updates 'frontline' Analytic Database
US Online Ad Growth Slows in 2008's First Half
CA Makes Virtualization Push, Stays Above VMware vs. Microsoft Fray
Massive Welsh Data Center to Fire Up Early Next Year
Pramati Developing Enterprise Collaboration Widgets
Bull Focuses on High-Performance Computing with Acquisition
Famitsu Publisher's Tokyo Game Show Picks
Report: AMD to Spin-Off Manufacturing
Oracle and SAP Fail to Settle TomorrowNow Lawsuit
Oracle and SAP Fail to Settle TomorrowNow Lawsuit
Just the basics, please. Sometimes we all need a refresher or we need to make sure our team and our colleagues are all on the same page.
Over 25 tutorials on everything from business intelligence to virtualization.
