Understanding Zoho, the Quiet Company Taking on Google and Microsoft

Zoho, a software company started in 2005, has built applications that compete with Google and even Microsoft. The vendor believes it can stay in the game by having a quick development cycle that adds new features to their products faster than the big guys.

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Zoho
Microsoft
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"Is it a foregone conclusion that Google can do a better job?" Yarmis asks. "Google has only taken over one market: search. Every other market they makes some noise in and get some penetration, but in the end, [with software], it comes down to this: 'do you do it better?'"


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