Web 2.0: Companies Gain Competitive Edge with Social Networking Tools
Facebook-like apps and social networking tools are enabling companies to encourage innovation, create flexible work arrangements, establish virtual teams, bring new employees up to speed, improve collaboration, increase retention among people who hadn't felt a strong sense of belonging, and more.
By
Mary Brandel
CONNECTIONS
Forrester Research
Deloitte
Microsoft
There have been plenty of mistakes along the way, Koelling says. For instance, some users wanted to adopt a system in which people received points based on their participation on the network. But once he initiated that, Koelling learned quickly that most people thought it was elitist.
Koelling's advice: Understand that on a social network, everyone shares equal status, even the person who runs it. "When the user tells me, 'This is how I want to use it,' I have to do whatever I can to accommodate that," he says.
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Brandel is a Computerworld contributing writer in Newton, Mass. Contact her at marybrandel@verizon.net.
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