Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Mid-Market CIO Panel: Tips and Techniques for Improving Vendor Relationships
July 15, 4:00 PM - 5:00 PM U.S./Eastern (GMT-4)
We'll highlight relationship priorities and best practices identified in a Council study, and we'll interact with a CIO panel on the approaches they've used to improve strategic vendor partnerships.
Secrets of Successful Vendor Contract Negotiations for the Mid-Market
Sept. 10, 2009, 11:00 AM - 12:00 PM U.S./Eastern (GMT-4)
On this free public Council teleconference, Matthew A. Karlyn, attorney at Foley & Lardner in Boston, will share tips on negotiating tactics and new, creative contract terms to help mid-market CIOs make better deals.
Executive Competencies Assessment Tool
Assess Your Business Leadership Skills with the Council's new benchmarking tool. Rate yourself in change leadership, strategy, customer focus and more.
Learn more about the CIO Executive Council »
Apply today for a FREE subscription to CIO Magazine!
WSJ: Microsoft Hires Seinfeld to Bite Apple
Apple keeps pummeling Microsoft in its ads, and yadda yadda yadda, the world's largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, the Wall Street Journal reported Thursday.
August 21, 2008 — IDG News Service —
Apple keeps pummeling Microsoft in its ads, and yadda yadda yadda, the world's largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, the Wall Street Journal reported Thursday.
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend US$300 million on a new series of advertisements designed around its "Windows Not Walls" slogan that will feature Seinfeld and Microsoft Chairman Bill Gates.
Seinfeld will take home $10 million for his role in the spots, the report said, citing people familiar with the situation.
Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista operating system and the Zune digital music player.
Apple has rubbed in Microsoft's lack of success and highlighted its own winning streak in a series of "Mac vs. PC" ads.
The campaign is due to debut Sept. 4, and is being produced by advertising agency TBWA/Chiat/Day.
Global Change in the TV Industry
The Gartner Magic Quadrant for IT PPM Applications
A Bottleneck-free Infrastructure
Investing in Business Analytics Technology
Document-Sharing Solutions
How Can Your Organization Weather This Economic Storm?
Managing Client Systems in the Enterprise
Webcast with Dan Vesset: Investing in Business Analytics Technology
Enterprise Cloud Computing: Ready for Primetime?
Preparing Your Business Services for the Future
Enterprise System Management Challenges in Big Organizations with Eli Almog
A Down-to-Earth look at Cloud Computing
Resource Alerts
Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.
Google Chrome OS Shows Limitations of Android
Microsoft Ties Dynamics CRM to Twitter
Facebook Attracting More Users with Gray Hair, Wrinkles
Microsoft Promises to Stymie Hackers Next Week with New Patches
Cloud Computing, Security to Drive US Gov't IT Spending
The Botnet World is a Booming World
NTIA Seeks Volunteers to Review Broadband Applications
New Spam Trick: Shortened URLs
How Ending Exclusivity Agreements Would Change the Telecom Industry
IBM Security Software Masks Confidential Info
