Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Social Responsibility's Strategic Benefits
December 15, 11:30 AM - 12:30 PM US/Eastern (GMT-5)
Join Ed Granger-Happ, CIO of Save the Children, for a discussion of how creating an organization that is socially responsible improves staffing, retention, leadership development and overall corporate health.
Working With and Communicating to Your Board of Directors
January 13, 2009, 4:00 PM - 5:00 PM US/Eastern (GMT-5)
CIO panelists who will share tips and experiences working with their boards: Twila Day of SYSCO; Jeff O'Hare, West Corp.; Marc West, formerly with H&R Block.
IT's Role in Growing Mid-Market Companies
January 14, 4:00 PM - 5:00 PM ET (GMT-5)
Mid-market Council members will share their companies' stories and challenges in driving or coping with growth. Panelists represent Veterinary Pet Insurance, Medicis Pharmaceutical, and Intrax Cultural Exchange.
Learn more about the CIO Executive Council »
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August 21, 2008 — IDG News Service —
Microsoft has appointed former Multimap CEO Jeff Kelisky to be the general manager of a new business unit focused on commercial search, sources said Thursday.
Kelisky will head up Microsoft's efforts to tune its search engine to focus on searches for commercial products.
"They're going to focus on people looking for something to buy," said Matt Rosoff, an analyst with Directions on Microsoft. He said the new unit would be a part of Microsoft's larger Search Business Group, the general manager of which is Brad Goldberg.
Rosoff added that Satya Nadella, senior vice president of search and portal advertising at Microsoft, has been discussing the company's commercial-search strategy since early this year as a way to gain ground on search giant Google.
He said Microsoft realized it couldn't take Google on at its own game, which is to index all of the information available on the Internet. "They had to limit their scope, and this is where they're going to start," Rosoff said.
Indeed, on a conference call to discuss its fiscal 2008 financial results in July, Microsoft CFO Chris Liddell said that commercial search would be a major area of focus for the company, and it would use much of the hundreds of millions of investment dollars it plans to pour into its online business in the current fiscal year into this effort.
Microsoft's Live Search cashback plan will now be under Kelisky's care. Launched in May, cashback is a comparative shopping feature in Microsoft's Live Search that offers consumers rebates on purchases of products found through the search engine. It's aimed at luring consumers away from Google and Yahoo.
MSN's shopping site, Microsoft's online mapping and its Virtual Earth service also will be part of the commercial search unit.
Kelisky joined Microsoft in December when it bought his former company, U.K.-based mapping and location-based services site Multimap.
He was chosen to run the effort in part because he understands "how navigation relates to search, local services, businesses and mobile," Goldberg said in a statement.
Copyright © 2008 IDG News Service. All rights reserved. IDG News Service is a trademark of International Data Group, Inc.
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