Eight E-Mail Hoaxes That Have Duped Millions

E-mail fills our in-boxes with come-ons to see celebrities naked and to get rich quick. Even though we know deep down that these are fakes, why do we contine to think, 'Maybe?'

By Nick Mediati and Anne B. McDonald

CONNECTIONS
Cardo Systems
Microsoft
Symantec
Fri, August 22, 2008PC World Congratulations, you won the lottery in a country whose name you can't even pronounce! A wealthy oil executive in a far-off land wants to give you millions of dollars, right now! Sexy girls want to meet you!

Now let's be honest. If someone came to your door and told you any of those things, you'd tell him to get lost. So why do people still fall for this stuff when it's in their e-mail, as if a poorly written message made a weird-sounding pitch any more legitimate?

The saddest part is, the only reason annoying e-mail keeps filing your inbox is because it works. No matter the number of reports detailing e-mail hoaxes gone bad and tales of spammers taking people for all they're worth, people just keep on clicking.

Why? It's the law of percentages. The response rate for snail-mail spam is between 0.5 and 1 percent. That might not sound like a lot, but if you apply it to e-mail, it means a spammer can send 1 million messages--without the cost of paper and postage--and 5000 to 10,000 people will answer. In fact, a study out this month indicates that nearly 30 percent of Internet users confessed to purchasing something from spam e-mail.

In 100 years, the spam boxes on our brain-implant chips will be maxed out, and we'll still be asking: Who's clicking on this stuff?

Here's PC World's list, in no particular order, of the top e-mail hoaxes that have come through inboxes and fooled millions.

Raise Bonsai Kittens in Bottles

It's amazing how many people were willing to believe this e-mail about a breeder in New York who raised kittens in bottles. Perhaps it's the horrible detail that outraged the recipients so much: The small animals are given a muscle relaxant to pacify them and to allow the breeder to get them in the bottle. They're fed through straws. Their skeletons take on the shape of the bottle. "Latest trends In New York, China, Indonesia and New Zealand." A bizarre case of animal cruelty? A sick joke?

Actually, it started as a fake Web site, Bonsai Kitten, the product of MIT students. The idea was so outrageous, it spread like wildfire via e-mail. Plenty of people fell for it, many begging animal-welfare organizations to help the small furry creatures. Even the FBI investigated. Perhaps it could happen--after all, you can miniaturize a tree by pruning it and shaping it. But cats? Last time we checked, it's more or less impossible (not to mention probably illegal) to stop an animal from growing simply by keeping it in a small container.

Loading...
Security MarketSpace
White Papers
Secure Training Videos to Prevent Theft
Learn how Dream Force extended their marketing reach without being constricted. Learn more »
Prevent Intellectual Property Theft
Learn what the key components were in Hock International's purchasing decision. Learn more »
Is Your PDF Security Software Really Secure?
Find out what security vendors might not be telling you about their products and solutions. Learn more »
Webcasts
Maximizing the Business Value of the PC Infrastructure
Reduced IT budgets have CIOs hunting for ways to maximize their PC infrastructure, while saving money and IT staff time. Diane Bryant, CIO of Intel Corp., talks with CIO magazine's Gary Beach about how her organization is addressing these challenges. Learn more »
 
SPONSORED LINKS
 

Data Loss Prevention: A Better Way to Approach Security

Software Executives: Take Control of Your Organization's Code Quality

Delivering Secure and Reliable Data through Spreadsheet Automation

Taking the Service Desk to the Next Level

Why Data Loss is Increasing--and What You Can Do About It

Communications and Collaboration Needs at Business Organizations

Using Open Source to Deploy Web Applications

Mid-Sized Company CIO Community: infoBOOM!

Enterprise PBX Comparison Guide

Getting Value from Outdated Networking Equipment

Accenture IT Consulting: Logical meets technological. More . . .

White Paper: 8 Key Ingredients to Building an Internal Cloud

Read about virtualization and consolidation effort best practices

Building the Virtualized Enterprise with VMware Infrastructure

Top 10 Business and IT Drivers for the Wealth Management Sector

Bottom-Line Benefits of Virtualization

White Paper: The Building Blocks for Cloud Computing

Oracle's Application Grid Technical Demo

Next-Generation Application Servers and Infrastructure

Application Infrastructure at Enterprise Organizations

Achieving Business Agility with Application Grid

Learn about The Information Technology Infrastructure Library.

Achieving Pervasive Performance Management

Gartner Shares Predictions for 2009

Improve ROI, lower TCO and reduce energy consumption.

Stop Application Fraud at the Source with Device Reputation

Ready to Act: 3 Recommendations for Agile Processes

Automating the Generation and Secure Distribution of Excel Reports

Seven Ways ITIL Can Help You in an Economic Downturn

Maximizing the Business Value of the PC Infrastructure

Learn how to managing client systems in the enterprise.

Cloud Computing: Read about VMware's compelling vision & set of products

Enterprise PBX Buyer's Guide

Secondary Market Primer: Your Network at Half Price

Top-line Performance that's Bottom-line Efficient

Accenture: Outsourcing for uncertain times. Click to learn more.

Learn about the VMware vSphere (TM) & Intel (R) Xeon (R) Processor 5500 Series

Learn how a virtualized enterprise can help your company reduce costs

Why Isn't Server Virtualization Saving Us More?

8 Key Ingredients to Building an Internal Cloud

Data Center Optimization: Three Key Strategies

A CIO Executive Guide: Cloud Computing Looms Big on the Horizon

Oracle WebLogic Server Technical Demo

Data Grids and Service-Oriented Architecture

Achieving the Impossible: Unlimited Application Scalability

A Middleware Foundation for Application Grid

Tips for successful virtualization management.

Smart Decisions: The Role of Key Performance Indicators

64-page prescriptive guide to security, compliance, and IT operations.

Get Google Enterprise Search for your business information.

 
 
RESOURCE CENTER