Microsoft Reduces Office Price to Combat Kenyan Piracy

By Rebecca Wanjiku

Fri, August 29, 2008 — IDG News Service —

Microsoft East Africa announced a 40 percent reduction in cost of its home and student office suite amid complaints of rampant software piracy in the Kenya.

"This special offer for Africa will enable more tools that will help them work more productively and accomplish more in developing presentations," said Ian Joule, Microsoft channel manager for East and Central Africa.

Microsoft reduced the price from 11,700 Kenya shillings (US$177.47) to 6,300 shillings. The price is only applicable to Africa and other emerging markets. The suite includes Microsoft Office Word 2007, Microsoft Office Excel 2007, Microsoft Office PowerPoint 2007 and Microsoft Office One Note 2007, among other features.

"Piracy has affected the market; Microsoft is working with the government and the Kenya Copyright Board to create awareness on copyright registration and piracy," said Laura Chite, Microsoft public relations manager.

Microsoft is also working with partners to ensure that genuine software is available wherever PCs are sold, said David Ndung'u, marketing manager in charge of East and Southern Africa.

Drawing an analogy to imported cars from Japan, Ndung'u said that Microsoft has a right to demand licensing fees and, in that sense, is not different from any other multinational corporation operating in the country.

"We want to ensure that technology is made easily accessible and affordable to people across Africa," he said. "That is why we have engaged in market research to establish what the customers want."

Last year, officials from the Kenya Copyright Board and Microsoft raided cyber cafés in Nairobi and other rural areas, demanding payment of license fees to avoid prosecution for using pirated software, which pushed many cafés out of business.

But Ndung'u said that the corporation has developed a pricing structure for cyber cafés that requires them to pay US$10 per desktop annually.

To create market-specific products, Microsoft has supported a user group for local developers who meet monthly to discuss product improvements, Ndung'u said. The Kenya Tea Development Agency, for example, is using Microsoft products developed in conjunction with a local team.

In harnessing local software development talent, Ndung'u said Microsoft aims to build the local software economy.


Loading...
Applications MarketSpace
Practical Approaches for Securing Web Applications
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application software development lifecycle. Learn more »
An Executive's Guide to Web Application Security
Since so many Web sites contain vulnerabilities, hackers can leverage a relatively simple exploit to gain access to a wealth of sensitive information, such as credit card data, social security numbers and health records. It's more important than ever to examine your Web application security, assess your vulnerability and take action to protect your business. Learn more »
Web Application Vulnerabilities
Security managers may work for midsize or large organizations; they may operate from anywhere on the globe. But inevitably, they share a common goal: to better manage the risks associated with their business infrastructure. Increasingly, Web application security plays a significant role in achieving that goal. Learn more »
Using ERP To Gain Competitive Advantage in a Tough Economy
For midsize enterprises, now is the perfect time to invest in a significant IT expansion - despite the economic climate. Learn more »
Why BI is Ripe For Businesses of Any Size
Oracle's range of offerings to mid-size and emerging companies reflects its vision that BI and EPM solutions can be embraced by companies of all sizes. Learn more »
Oracle Accelerate
Ovum has been following Oracle's Accelerate program over the last couple of years because they thought it is a smart strategy for penetrating the upper mid-market. Learn more »
The New Age of ERP
Not only can small and mid-sized companies reap the renowned ERP benefits of greater agility, increased business visibility and measurable ROI. Learn more »
 
SPONSORED LINKS
 

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs

ROI of Application Delivery Controllers

White Paper: 4 Customer Service Myths

White Paper: Improve Agility with Operational Responsiveness

Removing the Barriers to IT Governance: How On-Demand Software Changes the Game

Cloud Computing--Latest Buzzword or a Glimpse of the Future?

A Balanced Approach to an Application Development Platform

Adobe® LiveCycle®solutions for intuitive user experience

10 Ways Excel Drives More Value from Your SAP Investment

What's New in SOA Suite 11g?

Unleash the Power of Java with Oracle JRockit Real Time

SOA Best Practices and Design Patterns

Application Grid: Ideal Platform for IT Consolidation

Ready to virtualize tier one applications? Check your virtualization maturity.

Learn how to provide complete Business Service Management.

Increase ROI of Your Application Portfolio

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

See how AT&T can help protect your network.

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

Reduce risk, gain agility. See how Progress can help your business.

What's Next for Enterprise Resource Planning?

Gartner Magic Quadrant, Application Delivery Controllers 2009

White Paper: Managed Security for a Not-So-Secure World

SharePoint - Unchecked growth of content is unsustainable.

Focus Under Pressure: Why IT Governance Becomes Mission-Critical in a Down Economy

Should Your Email Live In The Cloud? A Comparative Cost Analysis

Adobe® LiveCycle® solutions for business process automation

Architecting Business Intelligence Applications for Change: The Open Solution

Increase UPS efficiency without sacrificing protection.

Unlocking the Mainframe: Modernizing Legacy System to SOA

State of the Data Integration Market

Enhance Customer Loyalty through Higher Responsiveness

Achieving Business Agility with Application Grid

Seven Ways ITIL Can Help You in an Economic Downturn

Four steps to populate your CMDB.

"Enterprise-Proven" is the Prerequisite for Enterprise SaaS Portal Solutions

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

The rules of infrastructure management just changed.

 
 
RESOURCE CENTER