Microsoft Virtualization Q&A: No More Licensing Concessions, Muglia Says

As Microsoft formally launches its virtualization plans, SVP Bob Muglia sits down with CIO.com's Kevin Fogarty to talk about licensing gripes from customers and winning the battle with VMware. Microsoft's not looking to make VMs more mobile, he says.

By Kevin Fogarty

CONNECTIONS
Microsoft
VMware
Mon, September 08, 2008CIO On the eve of Microsoft's blowout virtualization launch today in Seattle, Bob Muglia, SVP of the Server and Tools Business at Microsoft talked with CIO.com writer Kevin Fogarty about OS licenses and the competitive situation with VMware, which is holding its big customer event, VMworld, next week.

Q: Some people called it a half measure when Microsoft announced in August it had changed the licensing rules to let applications shift more easily from one virtual machine to another. Have you thought about changing the OS licenses to allow the OS within a virtual machine to be shifted as well, without requiring an open OS license on both the originating and the destination machine?

Muglia: I think we've already done that, and we did it two years ago.

We realized that virtualization changed the way we needed to license our software, and we implemented a set of license changes throughout the server product line, but we started with Windows Server.

We structure our licenses so customers have the right to run a different number of instances of the operating system based on the edition they use.

With Standard Edition they can run one virtualized instance. In the case of Enterprise they're allowed to run four virtualized instances, and the Data Center edition provides unlimited virtualized instances.

So we've really structured out licenses to be friendly and focused on virtualization.

Q: What about making it easier to package the OS and application rather than tying the OS license to a physical server?

Muglia: You've got to connect a license to something, and we looked at all the things to connect it to.

The way customers use virtualized instances is they create images of operation systems and applications together and then they store those images in some form, then they move those things around and load them on physical devices.

The one thing people have been able to count is the physical devices, the servers themselves, so our licenses are connected to our devices, and customers are absolutely free to move an image from one device to another as often as they want. There's no limit on that. It's just that the number on the server indicates the number of licenses of virtualization they're allowed to run.

Q: Do you ever see licensing an OS without requiring a link to a specific physical server?

Muglia: It's tough, and I'll never say never. But what we find is that customers need to be able to count something, and the one thing they're able to count on for sure in the server world is the number of servers they've got. So it still seems like the best approach to us.

Microsoft

More from IT Drilldown « Back to Virtualization
CASE STUDY
Disaster Can Inspire Quick Move to Desktop Virtualization
In the wake of a hurricane, a Texas hospital system's IT group overcame user reluctance to virtualize desktop PCs. Here's a look at their journey and the thorny little issue that Citrix just solved a few weeks ago: USB port support. Full Story »

Loading...
Virtualization Vendor Matrix

Find out what vendors offer the products you need.

View the Vendor Matrix »
Virtualization MarketSpace
 
SPONSORED LINKS
 

Removing Barriers To Better Server Virtualization Efficiency

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

White Paper: Legacy Tools: Not Built for the Helpdesk

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

White Paper: Visibility and the New Normal of Mobile Work

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

White Paper: Right-Sizing Your Power Infrastructure

Taking a Seat at the Executive Table: The Reality of Virtualization

Server Consolidation: Leveraging the Benefits of Virtualization

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

White Paper: 5 Best Practices for Smartphone Support

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

 
 
RESOURCE CENTER