Mac BlackBerry Users Rejoice: RIM Promises New Mac Tools
The future is bright for Apple Mac users who love their RIM BlackBerrys. That's because new, Mac-compatible tools for BlackBerry users are expected within the first half of 2009. Wireless services that will address BlackBerry-related issues for Mac users are also on the horizon.
"In terms of a strategy, we want to do well by our customers. Whether that translates into something that RIM develops or licenses or pays for a third party to build, I can't say at this point," the RIM source said. "We're trying the best that we can to get a better experience out for Mac users."
RIM's future strategy also includes a sharper focus on wireless, or over-the-air (OTA), services, the source said. For example, the latest available version of the BlackBerry OS, v4.6, which currently is found on RIM's new BlackBerry Bold 9000 device, lets BES and BlackBerry Internet Service (BIS) users upgrade their handheld OS wirelessly, directly from their BlackBerrys; no desktop computer, be it Mac or PC, is necessary.
"Our long-term strategy is to be able to keep the user going without requiring them to be connected to the desktop for anything," the source said. "That's the ultimate aim."
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