Facebook Boycott Called As Millions Blast New Design

By Juan Carlos Perez

Mon, September 29, 2008 — IDG News Service —

A Facebook group formed for those opposed to the site's new design is nearing 2.7 million supporters, and the leaders are organizing a two-day boycott to bring their point across.

The group, called "1,000,000 against the new Facebook layout," has greatly exceeded the expectations in its title and is encouraging its supporters to stay off Facebook during the weekend of Oct. 18 and Oct. 19.

It's not the only Facebook group created to protest the new design, which, according to Facebook, has now become the default for almost all of its members. Another group called "Petition Against the New Facebook" has more than 1.6 million backers, while the group "I hate the new Facebook" has 1.5 million supporters.

It's likely that there is a lot of overlap among these groups' supporters, but if the largest group contains all of those opposed to the new design, that's still a significant number of unhappy members. Facebook has 100 million active users.

Facebook has been monitoring these groups, tracking the complaints and reaching out to some of the leaders, a spokeswoman for the company said. Facebook is receptive to feedback from its members, values their enthusiasm for the site and is taking their suggestions into account for future design improvements, she said.

Jessica Fishbein, a high school teacher who is one of the administrators of the group with more than 2.6 million backers, begs to differ. "Facebook, which normally cared about the feedback of people, just made this decision, didn't really care what the users thought and isn't really responding to feedback," she said in an interview. "People are very upset."

Fishbein said that neither she nor the group's other administrator had been contacted by Facebook, although Fishbein has written to the company with links and information about the group and asking for help. She said she and her fellow administrator had to oust the group's creator after he tried to profit from its massive popularity for commercial reasons. Indeed, they haven't been able to scrub his commercial pitch from the group description, despite asking Facebook for help, she said.

Fishbein, like many redesign critics, dislikes the new tabbed interface because she feels it forces people to do too much clicking around to see and find things. She preferred the more consolidated look and feel of the old design. She also finds the overall effect of the new design to be "very in-your-face," whereas the previous layout was, in her view, less strident and more discreet.


Loading...
Network MarketSpace
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Increase Application Performance and User Experience
This research shifts the attention from basic load-balancing features to application delivery features. Learn more »
Gartner Magic Quadrant, Application Delivery Controllers 2009
The market for products to improve the delivery of application software over networks remains dynamic. Learn more »
McAfee's Network Security Platform IPS
McAfee's Network Security Platform IPS; the costs, benefits, flexibility, and risk elements. Learn more »
The Cost of SQL Sprawl
Learn how a new approach to SQL server consolidation can reduce server counts by 50%, lower maintenance costs by 70% and reduce administration time by 75%. Learn more »
A Bottleneck-free Infrastructure
Storage bottlenecks have a significant impact on performance and productivity. Learn more »
Application Delivery Despite Emerging Challenges
IT organizations need to choose appropriate application delivery solutions that can scale to support the emerging challenges. Learn more »
 
SPONSORED LINKS
 

ROI of Application Delivery Controllers

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

White Paper: Legacy Tools: Not Built for the Helpdesk

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

Gartner Magic Quadrant, Application Delivery Controllers 2009

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

White Paper: 5 Best Practices for Smartphone Support

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

White Paper: Visibility and the New Normal of Mobile Work

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

 
 
RESOURCE CENTER