(See the details about the #1 winner in Service-Oriented Architecture Pays Off for Synovus Financial.)

As I listened to the presentation, I observed common characteristics across each successful SOA implementation. I grouped them into eight categories.

Strong Executive Level Sponsorship and SOA Evangelist

Each project had strong sponsorship from high ranking individuals from the business and/or IT. This is critical for driving change throughout the organization and removing roadblocks. Without top-level support, many SOA initiatives never get the momentum, the resources and the drive required to allow IT to deliver the promise of SOA to the business. It was also noted that a strong SOA evangelist was highly critical for each of these award-winning case studies. In fact, research shows that in instances where SOA evangelists leave a company, the company has a risk of failing with future projects or regressing back to the previous methods of delivering software.

Educating the Business of the Value of SOA

Each one of the case studies provided an enormous amount of value to the business. In some cases, the return on investment was several billions of dollars over the course of a few years. In order to find these extraordinary opportunities and to build a business case around them, it is critical that the business becomes educated on the promise of SOA.

The key to educating the business, however, is not talking to the business about the technology or even mentioning the term service-oriented architecture. Instead the business needs to understand the key business drivers that are being addressed (quicker access to information, integration with customers and partners, eliminating wasteful business processes, etc.) on how IT has some "new methods" for helping to deliver these drivers. The business doesn't necessarily need to know how IT will do it; they need to understand which of their problems SOA solves and what is required from the business to help IT solve them.