Nintendo Doubles Holiday Wii Shipments to Meet Christmas Demand
President Reggie Fils-Aime said Nintendo will deliver 50 percent more supply for the upcoming holiday season in an effort to meet the insatiable demand for the Wii gaming console. But will it be enough?
Wed, October 29, 2008
GamePro — After more than two years of shortages, Nintendo hopes a monthly supply of almost 4 million Wiis will meet demand this Christmas.
The company says it's now manufacturing 2.4 million Wii units a month worldwide, compared to 1.6 million a month last year. "We've made a 33 percent increase," Nintendo president Reggie Fils-Aime told the LA Times in an interview published today. "We're bringing 50 percent more supply this holiday...producing an unprecedented level of hardware to try to meet demand."
Earlier this month, Fils-Aime blamed ongoing shortages on record demand, when speaking at the company's fall media event. "We are selling hardware at rates that no system has ever experienced," he said.
Since launching in 2006, Wii has sold an estimated 34 million units worldwide, easily making it the most popular console this generation. (See also: The 28 Best Wii Games)