WSJ: Yahoo, Google Revise Plan

By Stephen Lawson

Mon, November 03, 2008 — IDG News Service —

Yahoo and Google have revised the terms of their search advertising deal to ease concerns that have stalled its approval by the U.S. Department of Justice, according to a report on the Wall Street Journal's Web site on Monday.

Under an agreement reached in June, Yahoo would run Google search ads on its own sites and the companies would split the revenue from them. It would bring Yahoo much-needed revenue as the company struggles to keep up in the advertising business. The companies voluntarily submitted the deal to the DOJ and delayed implementing it to wait for DOJ approval, which they haven't yet received.

The revised pact, submitted to the DOJ over the weekend, cuts the term of the arrangement from 10 years to two years and limits the revenue Yahoo could get from the deal to 25 percent of Yahoo's search revenue, the WSJ report said. It would also allow Google advertisers to opt out of having their ads shown on Yahoo sites, according to the report, which cited unnamed people familiar with the matter. It wasn't clear whether the changes would satisfy the DOJ.

Critics, including the Center for Digital Democracy and 10 members of Congress, have said the arrangement raises competition concerns because it would give Google too much power in the search advertising business. A letter from the lawmakers said it would let Google control as much as 90 percent of the market. Yahoo has set up a Web site to answer the criticisms.

Yahoo has said it would continue to operate its own search advertising system and compete with Google in basic search and other areas.

Yahoo is struggling to get the deal off the ground as its executives face ongoing criticism over the failure to reach a buyout deal with Microsoft earlier this year.

Representatives of the two companies were not immediately available for comment.

In after-hours trading on Monday, Yahoo's stock (Nasdaq: YHOO) was down US$0.08 to $12.67 after falling $0.07 during regular trading. Google (Nasdaq: GOOG) was up $1.51 in after-hours trading to $348.

Loading...
Network MarketSpace
White Papers
The Challenge of a Demanding Network Infrastructure
Today's data centers are expanding as demand for data and storage continues to grow exponentially. Learn more »
Reduce Infrastructure and Administrative Costs
The Brocade® FastIron® CX Series of switches provides new levels of performance. Learn more »
A New Generation of Application Delivery Controllers (ADCs)
Learn more about Brocade® ServerIron® intelligent application delivery and traffic management solutions. Learn more »
Want to Offer a Superior User Experience?
Control a "boundary-less" enterprise with scalable solutions. Learn more »
Realize Potential Without Increasing Your Risk
Combining Brocade's high-performance infrastructure and McAfee's Web gateway solution ensures trusted environments. Learn more »
Brocade and Imperva: Providing Best-of-Breed Products
Web applications have become the backbone of business in nearly every segment of the economy. Learn more »
 
SPONSORED LINKS
 

Maximizing the Business Value of the PC Infrastructure

Enterprise PBX Comparison Guide

Getting Value from Outdated Networking Equipment

Seven Ways ITIL Can Help You in an Economic Downturn

Data Loss Prevention: A Better Way to Approach Security

Learn how to managing client systems in the enterprise.

Cloud Computing: Read about VMware's compelling vision & set of products

Top-line Performance that's Bottom-line Efficient

Accenture: Outsourcing for uncertain times. Click to learn more.

White Paper: 8 Key Ingredients to Building an Internal Cloud

Read about virtualization and consolidation effort best practices

Building the Virtualized Enterprise with VMware Infrastructure

Top 10 Business and IT Drivers for the Wealth Management Sector

Bottom-Line Benefits of Virtualization

White Paper: The Building Blocks for Cloud Computing

Oracle's Application Grid Technical Demo

Next-Generation Application Servers and Infrastructure

Application Infrastructure at Enterprise Organizations

Achieving Business Agility with Application Grid

Learn about The Information Technology Infrastructure Library.

Achieving Pervasive Performance Management

Automating the Generation and Secure Distribution of Excel Reports

Introducing the new HP ProLiant G6 server family

Accenture: Outsourcing for Competitive Advantage. More...

Better spam protection with Postini for just $1/user/mo

Enterprise PBX Buyer's Guide

Secondary Market Primer: Your Network at Half Price

Taking the Service Desk to the Next Level

Why Data Loss is Increasing--and What You Can Do About It

Communications and Collaboration Needs at Business Organizations

Using Open Source to Deploy Web Applications

Mid-Sized Company CIO Community: infoBOOM!

Accenture IT Consulting: Logical meets technological. More . . .

Stop Application Fraud at the Source with Device Reputation

Learn about the VMware vSphere (TM) & Intel (R) Xeon (R) Processor 5500 Series

Learn how a virtualized enterprise can help your company reduce costs

Why Isn't Server Virtualization Saving Us More?

8 Key Ingredients to Building an Internal Cloud

Data Center Optimization: Three Key Strategies

A CIO Executive Guide: Cloud Computing Looms Big on the Horizon

Oracle WebLogic Server Technical Demo

Data Grids and Service-Oriented Architecture

Achieving the Impossible: Unlimited Application Scalability

A Middleware Foundation for Application Grid

Tips for successful virtualization management.

Smart Decisions: The Role of Key Performance Indicators

Gartner Shares Predictions for 2009

Accenture IT Consulting: Enabling high performance. More...

Top Five CIO Challenges

Insight makes it easy to spend your Microsoft subsidy check.

 
 
RESOURCE CENTER