E-Tailers Face Tough Holiday Shopping Season
By Juan Carlos Perez
Merchants further dilute risk by offering a variety of product categories, selling in different geographies and operating via various sales channels, as well as by nurturing a good reputation with customers and suppliers, Gao said.
Also effective are one-day sales and anything that creates a sense of urgency among shoppers, Dias said. "Deadlines seem to be driving action this holiday season."
In the end, maybe the most important thing to keep in mind is that the economic climate is unique and requires merchants to be nimble and creative.
"Whatever you did last year won't be good enough this year," Dias said. "Don't be afraid to make changes on the fly."
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