Despite Steady Black Friday Numbers, Online Shopping Falls

By Sumner Lemon

Sun, November 30, 2008 — IDG News Service —

The volume of sales at Internet retailers held steady Friday compared to last year, despite the worsening economic outlook and signs U.S. consumers are cutting back on spending.

Online sales on Nov. 28, the day after last week's U.S Thanksgiving holiday, also known as Black Friday, were US$534 million, up 1 percent from last year, according to comScore, which tracks Internet sales. Sales on Thanksgiving, Nov. 27, were even stronger, up 6 percent to $288 million, it said.

On the surface, these numbers seem to indicate consumer spending may be more resilient than many observers forecast. But total online spending since the start of the holiday shopping season on Nov. 1 is down by 4 percent to US$10.4 billion -- a shortfall of $429 million compared to last year, ComScore said.

The company said consumers were likely persuaded to spend by steep discounts offered on Friday by Internet retailers.

Observers are now watching to see what happens today. The first Monday after Thanksgiving, sometimes called Cyber Monday, is a more important bellwether of online holiday sales that Thanksgiving or Black Friday. This is the first U.S. work day after the holiday, and roughly half of all online purchases made in the U.S. are made during work hours, ComScore said.

In previous years, the increase in online sales on Cyber Monday has been within a "few percentage points" of the overall growth rate for holiday spending, it said.

"Cyber Monday may well prove to be an important indicator of whether the decline in spending that we've seen during the first few weeks of the online holiday season will continue for the balance of the year," the market research company said in a statement.

ComScore forecast that holiday spending will be flat this year compared to 2007.

Loading...
Network MarketSpace
White Papers
The Challenge of a Demanding Network Infrastructure
Today's data centers are expanding as demand for data and storage continues to grow exponentially. Learn more »
Reduce Infrastructure and Administrative Costs
The Brocade® FastIron® CX Series of switches provides new levels of performance. Learn more »
A New Generation of Application Delivery Controllers (ADCs)
Learn more about Brocade® ServerIron® intelligent application delivery and traffic management solutions. Learn more »
Want to Offer a Superior User Experience?
Control a "boundary-less" enterprise with scalable solutions. Learn more »
Realize Potential Without Increasing Your Risk
Combining Brocade's high-performance infrastructure and McAfee's Web gateway solution ensures trusted environments. Learn more »
Brocade and Imperva: Providing Best-of-Breed Products
Web applications have become the backbone of business in nearly every segment of the economy. Learn more »
 
SPONSORED LINKS
 

Maximizing the Business Value of the PC Infrastructure

Enterprise PBX Comparison Guide

Getting Value from Outdated Networking Equipment

Seven Ways ITIL Can Help You in an Economic Downturn

Data Loss Prevention: A Better Way to Approach Security

Learn how to managing client systems in the enterprise.

Cloud Computing: Read about VMware's compelling vision & set of products

Top-line Performance that's Bottom-line Efficient

Accenture: Outsourcing for uncertain times. Click to learn more.

White Paper: 8 Key Ingredients to Building an Internal Cloud

Read about virtualization and consolidation effort best practices

Building the Virtualized Enterprise with VMware Infrastructure

Top 10 Business and IT Drivers for the Wealth Management Sector

Bottom-Line Benefits of Virtualization

White Paper: The Building Blocks for Cloud Computing

Oracle's Application Grid Technical Demo

Next-Generation Application Servers and Infrastructure

Application Infrastructure at Enterprise Organizations

Achieving Business Agility with Application Grid

Learn about The Information Technology Infrastructure Library.

Achieving Pervasive Performance Management

Automating the Generation and Secure Distribution of Excel Reports

Get Google Enterprise Search for your business information.

Accenture IT Consulting: Enabling high performance. More...

Top Five CIO Challenges

Enterprise PBX Buyer's Guide

Secondary Market Primer: Your Network at Half Price

Taking the Service Desk to the Next Level

Why Data Loss is Increasing--and What You Can Do About It

Communications and Collaboration Needs at Business Organizations

Using Open Source to Deploy Web Applications

Mid-Sized Company CIO Community: infoBOOM!

Accenture IT Consulting: Logical meets technological. More . . .

Stop Application Fraud at the Source with Device Reputation

Learn about the VMware vSphere (TM) & Intel (R) Xeon (R) Processor 5500 Series

Learn how a virtualized enterprise can help your company reduce costs

Why Isn't Server Virtualization Saving Us More?

8 Key Ingredients to Building an Internal Cloud

Data Center Optimization: Three Key Strategies

A CIO Executive Guide: Cloud Computing Looms Big on the Horizon

Oracle WebLogic Server Technical Demo

Data Grids and Service-Oriented Architecture

Achieving the Impossible: Unlimited Application Scalability

A Middleware Foundation for Application Grid

Tips for successful virtualization management.

Smart Decisions: The Role of Key Performance Indicators

Gartner Shares Predictions for 2009

Introducing the new HP ProLiant G6 server family

Accenture: Outsourcing for Competitive Advantage. More...

Better spam protection with Postini for just $1/user/mo

 
 
RESOURCE CENTER