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Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »

 
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A Peer-Advisory Service and Professional Association for CIOs

Public Council Teleconference: Application Rationalization — Hidden Costs and Smart Decisions

November 17 at 11:00 am US/Eastern (GMT-5)

Join Honorio Padrón, of The Hackett Group, who will share the drivers for companies to tackle application rationalization and the results of research that define the hidden cost of complexity. Additionally, we will discuss key decision milestones—to start or not, holding the course steady and fulfilling expectations.

Virtual Desktop Cost-Benefit Analysis — Michael Jacobs, Catlin Group

The analysis contained in this presentation measures the cost of everything from the machines and licenses to the infrastructure for virtual vs. traditional desktop environments.

Honor your best senior team members - Apply for the CIO Ones to Watch Award

Get well-earned public recognition for your top up-and-coming team members, your IT organization and your enterprise. Award winners will be announced, publicized and feted in May 2010, great timing to help attract new IT recruits to your company.

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RESOURCE CENTER
 
 
 
 

SEO Tips for Your Web Site

Wonder how to optimize your Web site for search engines? Google and other search engines may be a "black box" as far as how their algorithms rank content, but these tips should help boost your Web traffic.

 

December 05, 2008PC World

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success. The typical Web site gets 61 percent of its traffic from organic (nonpaid) search engine results, and 41 percent of all traffic from Google alone. Ensuring that the company's site ranks highly in search results is, for most businesses, a make-or-break proposition, which is why search engine optimization (SEO) is now a multibillion-dollar industry.

No one knows exactly what combination of tactics will maximize a Web site's ranking in search results, but a lot of smart people have developed some good approximations based on history and empirical evidence. I asked three experts—Rand Fishkin of SEOmoz, Danny Sullivan of Search Engine Land, and Michael H. Fleischner, author of SEO Made Simple—about what tips and tricks they thought someone just starting out in the SEO game ought to know. The best and brightest of their recommendations follow.

Know What Keywords to Optimize

Search engine optimization is useless if you don't know what you're trying to optimize. For some businesses, picking appropriate keywords is straightforward: A candy merchant would probably choose candy, chocolate, and similar terms. But other business sites face more-difficult decisions. What terms should an online store that sells many different products emphasize? And how should a general-interest Web site that covers a wide range of topicsdetermine which search terms to focus on?

For starters, you should base your decisions about which terms relevant to your business to optimize on which terms people are searching for most often. One way to gauge search term popularity is to use an online keyword tool designed to see measure what general terms are searched for the most. Both the Google Keyword Tool and the SEO Book Keyword Suggestion Tool can help you get a quick, accurate sense of the search volume for any term of your choice, and they will recommend related terms that you might not have thought of.

Ultimately it's a numbers game: You need to optimize for terms that drive the highest traffic and are the most relevant to what your Web site offers. Optimizing your site for terms that no one ever types into a search engine won't generate any traffic for the site, no matter how conscientiously you pursue the optimization. So before you do anything else, carefully select a handful of relevant high-interest terms for optimizing.

Focus on Title Tags and URLs

 
 
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WHITE PAPERS

Make Your Business More Productive

Improved collaboration. More efficient processes. Lower costs.
 

Service Level Reporting and Communication

Service level reporting is the most visible output and often the most time-consuming activity in SLM.
 

Informatica Platform and Integration Competency Centers

Forrester used its total economic impact methodology to interview seven companies that have standardized their data integration practices.
 

Cutting the Cost of Enterprise Databases

This IDC white paper discusses the growing complexity of datacenter management, which is causing escalating costs.
 

The CIO Calls the Shots

Learn how a selective sourcing model can deliver services in a flexible, efficient manner.
 

Infrastructures for Innovation

Read this exclusive research report from Qwest Communications and CIO on advanced communications infrastructures and their role in your organization's success.
 

WEBCASTS

IT Consolidation Made Easy

The Primary IT Initiative for Reducing Costs
 

Taking a Seat at the Executive Table: The Reality of Virtualization

This year, for the first time, the number of virtual machines is on track to exceed the number of physical machines...
 

Who Are the Data Center Leaders?

Today's data center is still very much a heterogeneous environment. Gabriel Consulting recently surveyed over 250 d...
 

SharePoint - Unchecked growth of content is unsustainable - now what?

Recent research has confirmed that it has become critical for IT leaders to reclaim authority over the SharePoint c...
 

Unleashing the Power of Customer Data

To hear how companies use feedback from their clients to develop business strategy, watch our video.
 

Does Your Network Let Customers Drive Your Business?

It's no secret that customers exert greater influence over business decisions than at any time in history. But for ...
 

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