Apple's 5 Biggest Moments in 2008

From the iPhone 3G to 'unibody' MacBooks, 2008 was a standout year for Apple.

By Ryan Faas

CONNECTIONS
Apple
Microsoft
Wal-Mart
Wed, December 31, 2008Computerworld Apple was a busy company in 2008. Over the past twelve months, the number of Apple-branded products on the street has become so broad and ubiquitous that it's hard to go a day without seeing evidence of it, even if you're not a Mac, iPhone or iPod owner.

And while it doesn't appear that Apple plans to slow down any in 2009—despite the seemingly endless supply of rumors about the health of CEO Steve Jobs—it's worth reflecting on some of the most notable innovations from Apple in a year that easily ranks as one of the most significant in its 31-year-history.

At last, the iPhone 3G

Without a doubt, the iPhone 3G was the biggest Apple product release in years—if not the biggest in the company's history. Although the original iPhone had been on the market for a year, the launch of the iPhone 3G in July offered more than a simple upgrade to the handset.

In addition to new features like 3G network support and GPS capabilities, the iPhone 3G launch also bundled in a major update to the iPhone's operating system. Thousands of applications from independent developers soon followed, turning the iPhone from a way-cool phone/PDA into a device that offered an amazing breadth of features.

In particular, it seemed as if the iPhone 3G was aimed squarely at business and enterprise environments—even if Apple did little to advance that case. The iPhone 2.0 software update, for the first time, allowed businesses to enable push notification of e-mails, contacts and calendar items with a Microsoft Exchange server. It also allowed Exchange security policies to be enforced and all data on a lost or stolen phone to be remotely wiped. And Apple included configuration profiles that let IT departments preconfigure settings, including security policies and digital certificates for secure network connectivity, on one or more iPhones before rolling them out to employees.

Without those changes, many IT managers would remain reluctant to even consider the iPhone for business use. With those features in place, Apple was able to begin building market share for the iPhone, both at home and at work.

Another key move: The iPhone 3G was launched in 22 countries on one day, marking its worldwide emergence before a much broader audience than the original iPhone. Unfortunately, the weight of all those global iPhone activations had a downside: Apple's iTunes Store servers couldn't handle the sustained load of activations, causing problems for first-day buyers. Even so, millions of iPhones were sold in a single day around the world, making the launch an unprecedented success.

Apple

Loading...
Mobile MarketSpace
Retooling IT for a Mobile Workforce
Check out this research note from IDC for guidance. Learn more »
The Continued Evolution of Wireless Mobility
Learn about the two leading 4G technologies, the current status of deployed 4G networks, and how to manage long-term 4G costs Learn more »
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Improving Healthcare Delivery with Role-Enabled Communications
Today, more healthcare IT organizations than ever are interested in implementing UC applications in a planned, cost effective manner. In order to meet their tremendous potential for improved healthcare delivery requires far more than UC; it requires role-enabled communications. Learn more »
Mobility Enables True Unified Communications
Deploying UC in conjunction with a mobility solution can increase employee productivity and improve customer service enabling workers to more easily collaborate from disparate locations. Learn more »
Making Consumer TwoFactor Authentication Cost-Effective
Offering your customers the security of two-factor authentication can help you boost your online business. Learn more »
Solve Five Key IT Security Challenges
Get a high level of security with minimal user impact. Learn more »
 
SPONSORED LINKS
 

Top 10 Lessons Learned for Corporate 3G Mobile Broadband Deployments

Mobile Security: The Essential Ingredient for Today's Enterprise

White Paper: Legacy Tools: Not Built for the Helpdesk

Learn how to maximize the mobile web opportunity

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

4G Revisited. The Continued Evolution of Wireless Mobility.

White Paper: 5 Best Practices for Smartphone Support

Five-Step Mobility Management Plan

White Paper: Visibility and the New Normal of Mobile Work

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

 
 
RESOURCE CENTER