What Are You Working On?

This is like LinkedIn's version of Twitter, the short messaging service that allows users to leave status messages regarding what they're doing. Unlike Twitter, all your status messages should be business-like in tone and compelling for readers.

According to Dixson, these messages could ask an intelligent question to your fellow contacts, known as "connections," on LinkedIn. Or you might offer mention of a specific project you're working on that exemplifies the kind of work you do or are interested in pursuing.

Dixson says the status update also provides an easy avenue to keep your page fresh. If you update it regularly, it will show that you're engaged with your LinkedIn page and the people who visit it.

Your Websites

LinkedIn allows you to list three websites on your profile. Most people choose to add their company sites, or blog (if they have one).

When you go to add a site in the edit settings page, you will be given the option to describe the site generically as "My Company" or "My Blog." But if you look closely, you can click on "Other," which will allow you to type in something customary. Alba recommends using that feature.

While you could choose to type in your company name, Alba says you might want to use a phrase that's descriptive and that will draw readers in. In Alba's case, for instance, he would describe his blog as "career management blog" instead of the generic "My blog."

Go get your LinkedIn URL

Like any social network or web service of its kind, LinkedIn will create an address for your profile page. Ideally, you want to have your name at the end of the URL. Such as, for example, http://www.linkedin.com/in/cglynch.

You can edit your LinkedIn URL. And do it quickly, especially if you suspect many users share the same name as you. It's much like free e-mail services: it's better to be John Smith@[email service] than JohnSmith1431@[e-mail service].

"This is a URL you might leave in your blog or homepage, or maybe in your professional e-mail signature," Alba says. "If it's cleaner and recognizable, that will be helpful."

Summary

The "summary" section is the meat of your LinkedIn profile, and matters a great deal both in terms of human interaction (do people find it interesting?), and also in terms of LinkedIn's powerful search engine, which will find certain keywords in it relevant, and return you higher in search results when people query terms in your field of work.