The Big Windows 7 Problem: XP Holdouts
With the just-released Windows 7 beta, Microsoft is touting the OS's ease of use and ability to run on all types of computers. But it's an open question whether Microsoft can convince its most skeptical critics: Windows XP holdouts.
Mon, January 12, 2009
CIO — Microsoft hopes that the release of Windows 7 will solve problems ranging from desktop clutter to what Vista did to Microsoft's public reputation. But the toughest challenge may be to win over the group of people that arguably represent the software giant's biggest obstacle to success: Windows XP users.
The Windows 7 pitch, to date, takes direct aim at Vista's reputation as a bloated resource hog. As developers and members of the general public begin to tinker with the Windows 7 public beta, Microsoft is framing it as a lean and lithe OS, with the flexibility to run on all types of computers, from netbooks to high-end gaming laptops.
The new and streamlined user interface features of Windows 7 are well-documented at this point. A cleaned-up taskbar, the sleek Aero Peek GUI, mouse-hover Jump Lists and multi-touch capability have generated interest from users whose Windows desktops have been cluttered for too long.
Quicker, easier, more organized. Those were the buzzwords about Windows 7 features that Parri Munsell, Microsoft's Director of Consumer Product Management for Windows, used repeatedly in a recent interview from CES (Consumer Electronics Show) in Las Vegas.
"Our goal was to make the UI in Windows 7 much easier to navigate. We'll let the beta speak for itself but we have a high degree of optimism in it," Munsell says.
As for fastest growing segment of the PC market, netbooks, Munsell says that Microsoft has made it a priority to run Windows 7 on small form-factor notebooks.
"Windows 7 has been optimized and engineered to work with anything: from the smallest netbook to the most loaded laptop or desktop," he says.
A lot is expected of Windows 7, but can it do what at times has seemed impossible—win back the trust of XP users who have shunned Vista?
The software giant has stated outright that Windows 7 will not make significant architectural changes from Vista and will run most if not all the applications that run on Vista.
Yet just 21 percent of Windows users currently run Vista, according to Web metrics company Net Applications. Most Windows users (65 percent) still run XP; they like it and they are wary of the compatibility issues that have plagued Vista.
It's All About the Third-Party Apps
That wariness is not without cause, analysts say. Even though Microsoft is trying to use Windows 7 to move XP customers forward, it's still a Vista-like operating system and will have the same compatibility problems that are part of any OS upgrade, says Al Gillen, Research Vice President, System Software at IDC .