Privacy Complaint Filed Over Cell Phones
You may not know it yet, but your cell phone is becoming the new battleground in the war between consumer rights groups and the behavioral advertising community.
A joint task force will engage with the FTC and lawmakers to understand and deal with some of the policy and privacy issues regarding online behavioral advertising that were raised during a two-day FTC town hall-style meeting in November 2007, the IAB spokesman said. The group will work on ways to implement and enforce some of the self-regulation principles the FTC had proposed in shortly after that meeting, he said.
The IAB spokesman said of today's FTC petition that there were already some strong self-regulation programs governing behavioral advertising in the mobile space. But he added, "We will absolutely move our focus to mobile" if the privacy concerns aired by the two groups in the complaint have merit.
Center for Digital Democracy
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