Morin: When we first launched, we learned a lot about the need to communicate, to develop processes that really can help get developers the information they need. So as we approached doing the redesign, we talked to small developers and developers of all sizes to ask their opinion and get their feedback. We wanted to have an open dialogue with that community. We really apply the concepts of Facebook itself to communicate with our developer community. We've done some interesting things. We created a wiki. We publish a lot of documentation. Similar to how Facebook does it. That was really helpful because they were actually able to shape the future of the product. They came in six months prior to the launch of the product.

We knew, and continue to know, that every small change we make can and will affect people's businesses. So we want to make sure we're making correct long term decisions for the ecosystem. A big part of the redesign of the site was about shifting from these profile boxes and static displays of information to this feed model.

We were noticing, as just a general trend in the world, that people are sharing more and more content. They are sharing more pieces of content more often. They might be updating their status or listen to a couple songs on iLike. We wanted to give that sort of trend a forum in the product. So by adjusting the design of the site, and doing this redesign, we were able to create this feed model where everyone's feed is front and center and everyone's applications integrate into it in multiple different ways. So we really tried to help developers, and are continuing to help developers, figure out how to integrate into those integration points.

The developers who have really taken advantage of the integration points that we've added have seen massive success. There's this great application called Citizen Sports. They're doing just fantastically since the redesign.

The shift to the feed model is a really good evolution for the long term. We think for the long term of the internet that people are going to continue to take actions all over the Web. As we've now rolled out Connect, the joke I like to make, as I did earlier today in a meeting, is that if a friend does something on the internet, you don't know about it until it actually happened. On Connect, you might yelp a restaurant or say something on your blog. The most important part of our everyday lives is social interaction with each other. By enabling people to get those actions they take into their feed, under their control, is something that can help people have a better life.

CIO: But aren't the developers concerned because they relied on so many of their users to find them through the profile, and now that just goes away?

Morin: That was definitely some of the concern. I think anytime you deal with real-estate changes, whether it's in the real world or online, it's a different model to digest. But we've seen that developers that have really embraced the new model see a return because you get higher engagement.

CIO: When I was at the Web 2.0 Summit, I couldn't help but see that your CEO (Mark Zuckerberg) is always dogged with questions about Facebook as a business, the "how will you guys turn a profit?" question. While I know he keeps saying you're focused on growth, surely you must think about where the Platform fits as a monetization opportunity for the company.

Morin: I think I'd answer it the same way that Zuck has. Right now we're most interested in just growing the development community. Not only in terms of growing it, but helping people make very high quality applications. We're really just focused on that. We want to get as many people and developers access to the technology we've created to make their apps more social. We want to give them access to the resources, content and education all of the stuff they need to ensure that whatever their goal is. If their goal is to monetize, we should get them more content on how to monetize. If their goal is to grow and get users more engaged, then we want to help them create great products. We just released a video series where we show developers how-to coding videos. We're really focused on getting as many developers on as possible.

CIO: I have a philosophical question.

Morin: I'm all about it.

CIO: With Connect and these types of initiatives, aren't you really trying to be the starting off point on the Web? Google has said everything starts with search, but with Connect, it almost looks like things could start off with Facebook. Could Facebook become a type of operating system for the Web, on top of which everything is built?

Morin: That's what we're trying to do. The reason we call it platform is we think that the Web, or Web services, and a web-based platform is very much the future. We don't really refer to it as the cloud, but we do think people will be doing more and more on the internet. The value we bring is adding the social context to everything. Being able to be the operating system for the internet and adding that social context is something that we're excited to be doing.

If you look across history, at how technology evolved, it started by creating computers. Then computers could publish things. Then we figured out how to connect computers. After that, it was like, 'Wow there's all this information on these computers, we should figure out how to link that together.' So along came Google and all that indexing that went on. And the way we look at it now, there is a person behind all those keyboards and we think connecting those people is very powerful.