Among the biggest problems data centers face today is the provisioning of power to servers, Gottsegen says. Servers use so much energy that IT pros can't get enough power to them and, even if they could, they don't have enough cooling to keep them at a safe temperature, he says.

"Every time I go to a data center, it's the strangest thing," Gottsegen says. "There are big, beautiful data centers, and every rack is only half-filled."

View related slideshow: Intel raises the bar in server chips with Nehalem.

Intel's new Xeon processors, which were code-named Nehalem and are being formally unveiled by Intel Monday, offer numerous improvements related to efficiency of power use, the company says.

HP, which is introducing the new Proliant G6 line based upon the next-generation processors, claims it can wring out even more power savings by combining the new chips with a series of 32 sensors which automatically track thermal activity throughout the server and adjust cooling and processing needs as necessary. The granularity of this feature allows each fan within the server to be managed independently.

"The sensors dynamically adjust system components such as fans, memory and input/output processing to optimize system cooling and increase efficiency," HP says in a press release.

Another HP technology called Dynamic Power Capping sets limits on the power drawn by servers. Today, many IT pros provision too much power to individual servers because they think they need more than is actually required, according to Gottsegen. By delivering each server the power it needs and nothing more, IT pros will be able to place larger numbers of servers in their data centers without increasing total power use, HP says.

Dynamic Power Capping was introduced a few months ago and is being included in all 11 servers in the new line. Previously, just a few HP servers contained the technology.

The 11 servers include tower, rack and blade systems, and represent the largest launch of ProLiant servers since the product line was created, according to HP.

The servers are all either available now or will be within the next few weeks. Starting prices range from $1,000 to $2,105 and vary based on configurations.