CRM Vendor Says Its Users Favor BlackBerry Over IPhone
Vendor Maximizer says most of its mobile CRM users favor the BlackBerry platform. But that could change as more SMBs seriously look at the iPhone as a corporate mobile platform.
And third, the new release includes support for the BlackBerry Storm, leveraging the touchscreen and swipe interactivity enabled by the new device.
Licensing for the mobile access is per user, and companies can choose between three access options for their users: Windows desktop, Web and mobile device. Currently, Hirata said customers aren't choosing to go mobile-only, but are using a combination of the three.
In North America, Maximizer does about half its business through the channel, and Hirata said they have a strong network of authorized resellers and certified partners.
"We're focusing quite a bit on mobility, and on talking to and recruiting VARs who are focused on mobile solutions," said Hirata, noting Maximizer's traditional VAR base has been more office-focused. "We're encouraging our partners to promote mobile solutions, and we're also recruiting new mobile VARs."
Margins for Maximizer partners can range from 10 to 30 per cent, and the vendor also offers a technical certification program that includes training and workshops, and offers full technical support, lead generation and joint co-marketing opportunities.
Research In Motion
Everything BlackBerry with tips, news and reviews from our mobility expert Al Sacco.
