Amazon's 'Adult' Title Issue

The Amazon incident resulted in books ranging from Annie Proulx's Brokeback Mountain to James Baldwin's Giovanni's Room being labeled as "adult" titles and thereby having their sales ranks removed. Amazon's sales ranks indicate how well a product is selling on the site. A stronger score can lead to better placement within in-site searches and best-seller lists.

The issue was first observed by author Mark R. Probst, who discovered that his own work -- a gay romance novel called The Filly -- was among the items affected. A Twitter campaign soon followed under the heading "#amazonfail," and petitions and even calls for a boycott arrived shortly thereafter.

A Hacker's Story

"Weev" says he was able to spark the sales rank strippings by exploiting an Amazon.com feature for reporting inappropriate content. A small number of reports on any given title would cause it to lose its ranking, he says -- so he created a script to find all gay- and lesbian-themed books, then worked with owners of some (unnamed) popular Web sites to send in scores of complaints.

"They put ... invisible iFrame(s) in their Web sites to refer people to the complaint URLs, which caused huge numbers of visitors to report gay and lesbian items as inappropriate without their knowledge," he writes.

The inappropriate content reporting feature no longer appears to be present on Amazon.com book pages. "Weev" claims the option was removed from the site on Sunday, following his attack.

"Weev," incidentally, was profiled in a 2008 story about online "trolling" in The New York Times. The story discusses his reported connections to various attacks on LiveJournal as well as on cell phones and credit ratings.

Amazon's Stance

Amazon has yet to discuss exactly what led to the gay- and lesbian-themed book sales rank removals. Spokespeople from the company have gone on the record calling the issue a "glitch" and promising it would be repaired. The Gay & Lesbian Alliance Against Defamation (GLAAD) has also indicated that it "reached out" to Amazon and received the same message.

"They indicate this was an error, so we expect to start seeing evidence of its correction immediately, and any loss of visibility of gay-themed books as a result of this error will be made right," GLAAD president Neil Giuliano told The Wall Street Journal.