Business Mistakes: 6 Cultural Faux Pas You Should Never Make in Russia

Awareness of cultural missteps could save your business deal--a lack of cultural awareness can also ensure that you not only look a fool, but fail to seal the deal.

By
Thu, April 16, 2009

CIO — You've been on an all night flight to Russia to close an important business deal, and the first thing your host does is offer you a shot of vodka. Even though your stomach turns at the thought of an alcoholic liquid breakfast, you accept. Did you choose wisely?

Everyone's had moments where they put their foot in their mouth, but, if they're lucky, a business deal didn't hinge on it.

In our current global market deals are struck with partners in other countries every day—and sometimes an awareness of potential cultural issues can help you get to the point where you sign on the dotted line. However, a lack of cultural awareness can also ensure that you not only look a fool, but fail to seal the deal.

Below is a list of six common faux pas that you shouldn't make when in Russia as submitted by international business people.

  1. Don't turn down a glass of vodka when it's offered by your host.


  2. Don't perceive traditional Russian hospitality as an attempt to bribe you.


  3. Don't shout at people—it's a sign of weakness.


  4. Don't interpret lack of smiles in general crowd as an unwelcoming attitude. (In fact, a smile in Russia is much more personal, says Alexander Nepomniachtchi, director of Luxoft Delivery Organization, and you will see a lot of smiles when you get closer to people.)


  5. Take your shoes off when entering someone's home.


  6. Don't put your feet up on the table in front of someone. (Isn't that a major gaffe in any country?)

Obviously, this isn't an exhaustive list. Tell us about the cultural mistake you made—or observed—in the comments section below. Don't you wish someone had shared their experiences with you before you became the laughingstock of the water cooler brigade?

As you know, everything is mobile, connected, interactive, and immediate. This is exactly why organizations need a highly agile IT infrastructure in order to keep pace with extreme fluctuations in business demand. This book will help you understand why infrastructure convergence has been widely accepted as the optimal approach for simplifying and accelerating your IT to deliver services at the speed of business while also shifting significantly more IT resources from operations to innovation.
For this white paper, IDC performed an in-depth analysis of the business value of VMware View, defined as the expected ROI associated with the use of the solution as a platform for the targeted deployment of a virtual desktop infrastructure.
This paper explains virtualization, its benefits for mid-sized business and how IBM's virtualization strategy can help these companies reduce costs, improve services and simplify management.
Forrester Research makes recommendations on best practices to optimize branch virtualization and consolidation initiatives. See how a "thin" branch architecture, with key servers, services and applications in the data center that relies on a high-performing WAN connection, can offer the greatest efficiencies.
When trying to achieve continuous compliance with internal policies and external regulations, organizations need to replace traditional processes with a new best practice approach and new innovative technology, such as that provided by IBM Tivoli Endpoint Manager.
IBM Tivoli Endpoint Manager helps organizations automatically manage patches for multiple operating systems and applications across hundreds of thousands of endpoints regardless of location, connection type or status.  
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as support considerations
Many enterprises have discovered that the use of virtualization to support desktop workloads creates a range of significant benefits. These benefits include price efficiencies, improved IT management and greater agility and choice for end users.

This VMware sponsored webcast with IDC will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View™. IDC will also provide an analysis of the View Composer and ThinApp™ features of VMware View, including the business value of these solutions and an overview of how they work.

Attend this webcast to learn about:
- Challenges and barriers that might impede the adoption of desktop virtualization
- Navigating roadblocks to facilitate a strategic implementation
- Optimizing qualitative and quantitative benefits to IT and your business
Applications are changing - they're increasingly web-oriented, global in nature and run from multiple device types. Additionally, the volume of data is growing exponentially every year. How do you ensure your applications have fast, accurate, up-to-date information in this new world? Modern applications are data-intensive; delivering data the old way using monolithic databases isn't working. What's needed is a modern approach to data. One that scales-out as needed and delivers predictable high performance, but without sacrificing data consistency or integrity.
VMware View™ 5 simplifies IT management while increasing end user freedom by delivering desktop services from your cloud. Building upon VMware's leadership in desktop virtualization, VMware View 5 delivers a high-performance user experience while giving IT greater policy control.

View this webcast and find out how VMware View 5 can help you:
- Deliver the highest fidelity experience of desktop services across any device and any network
- Simplify and automate IT management, security and control of desktop services
- Reduce the costs associated with your desktop environment
IT professionals are being asked to deliver faster "time-to-value" than ever before. An IDG Research survey found that CIOs are eager to invest in technologies that will enable them to get new applications and services up quickly, achieving faster time-to-value.
Learn how to reduce IT management overhead, ease revision control, guarantee data security, scale systems more quickly and reduce server and software costs.
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links
Resource Center