Pay-As-You-Go a Way Around Piracy, Microsoft Says

Microsoft could reduce losses from software piracy by expanding pay-as-you-go plans like those it has tested in developing countries, a company executive said Wednesday.

By Owen Fletcher

Wed, April 22, 2009 — IDG News Service — Microsoft could reduce losses from software piracy by expanding pay-as-you-go plans like those it has tested in developing countries, a company executive said Wednesday.

Charging users as they access services, rather than in one up-front purchase fee, could "take some of the pressure off of the purely licensed model of software," Craig Mundie, Microsoft's research head, said in an interview.

Microsoft launched trials of pay-as-you-go services in countries including India and China in 2006. Its FlexGo technology monitors user time on equipped PCs and asks for payment when a prepaid balance runs out.

Allowing incremental payment or rentals for software lowers its initial purchase cost, making users with low savings more likely to buy legitimate versions, Mundie said.

Mundie, speaking in Beijing, said intellectual-property laws and enforcement had improved in China.

But pirated Microsoft programs remain widely available at vendor stalls around the country, and Microsoft provoked rage in China last year when an automatic update to Windows XP turned users' screens black if they were running a pirated version of the OS.

Mundie also said the economic downturn will not affect Microsoft's investment in research or hiring for its Beijing lab.

"Microsoft will sacrifice other activities in order to be able to sustain our research and development," Mundie told Chinese university students at a speech following the interview.

More than 10 new graduates will join the lab's staff of over 200 this year, said Hsiao-Wuen Hon, the lab's head, at the event.


Loading...
Applications MarketSpace
Service Level Reporting and Communication
Service level reporting is the most visible output and often the most time-consuming activity in SLM. Learn more »
Lower IT Costs with Oracle Database 11g Release 2
Learn how upgrading to Oracle Database 11g Release 2 can transform your business, budgets, and service levels Learn more »
Managing Your SAP System
Learn how to more effectively manage your SAP system. Learn more »
 
SPONSORED LINKS
 

White Paper: 4 Customer Service Myths

White Paper: Improve Agility with Operational Responsiveness

Removing the Barriers to IT Governance: How On-Demand Software Changes the Game

Cloud Computing--Latest Buzzword or a Glimpse of the Future?

A Balanced Approach to an Application Development Platform

Adobe® LiveCycle®solutions for intuitive user experience

10 Ways Excel Drives More Value from Your SAP Investment

What's New in SOA Suite 11g?

Unleash the Power of Java with Oracle JRockit Real Time

SOA Best Practices and Design Patterns

Application Grid: Ideal Platform for IT Consolidation

Ready to virtualize tier one applications? Check your virtualization maturity.

Learn how to provide complete Business Service Management.

Increase ROI of Your Application Portfolio

See how AT&T can help protect your network.

Top Five CIO Challenges

Streamline IT Costs. Boost Performance with WAN Optimization.

Want to know how you can maximize employee productivity?

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

A new fleet of PCs with a total ROI in 10 months. Find your ROI.

eZine: A Roadmap to Reducing IT Complexity

Reduce risk, gain agility. See how Progress can help your business.

Virtualization Technology as a Business Solution

eZine: A Roadmap to Reducing IT Complexity

White Paper: Managed Security for a Not-So-Secure World

SharePoint - Unchecked growth of content is unsustainable.

Focus Under Pressure: Why IT Governance Becomes Mission-Critical in a Down Economy

Should Your Email Live In The Cloud? A Comparative Cost Analysis

Adobe® LiveCycle® solutions for business process automation

Architecting Business Intelligence Applications for Change: The Open Solution

Increase UPS efficiency without sacrificing protection.

Unlocking the Mainframe: Modernizing Legacy System to SOA

State of the Data Integration Market

Enhance Customer Loyalty through Higher Responsiveness

Achieving Business Agility with Application Grid

Seven Ways ITIL Can Help You in an Economic Downturn

Four steps to populate your CMDB.

"Enterprise-Proven" is the Prerequisite for Enterprise SaaS Portal Solutions

Join us at the US-Brazil IT-BPO Summit, on November 10th in New York.

Unified Communications: Thoughts, Strategies and Predictions. Join the discussion

Read the RSA report: Security for Business Innovation

Webcast: Looking to the Cloud for Email and Collaboration Services

64-page prescriptive guide to security, compliance, and IT operations.

Keep your IT expertise up to date. Join the Intel Premier IT Professionals.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

The rules of infrastructure management just changed.

A Clear View Toward Virtualization

Interactive Q&A helps you discover key ways to maximize IT assets.

 
 
RESOURCE CENTER