Pay-As-You-Go a Way Around Piracy, Microsoft Says

Microsoft could reduce losses from software piracy by expanding pay-as-you-go plans like those it has tested in developing countries, a company executive said Wednesday.

By Owen Fletcher

Wed, April 22, 2009 — IDG News Service — Microsoft could reduce losses from software piracy by expanding pay-as-you-go plans like those it has tested in developing countries, a company executive said Wednesday.

Charging users as they access services, rather than in one up-front purchase fee, could "take some of the pressure off of the purely licensed model of software," Craig Mundie, Microsoft's research head, said in an interview.

Microsoft launched trials of pay-as-you-go services in countries including India and China in 2006. Its FlexGo technology monitors user time on equipped PCs and asks for payment when a prepaid balance runs out.

Allowing incremental payment or rentals for software lowers its initial purchase cost, making users with low savings more likely to buy legitimate versions, Mundie said.

Mundie, speaking in Beijing, said intellectual-property laws and enforcement had improved in China.

But pirated Microsoft programs remain widely available at vendor stalls around the country, and Microsoft provoked rage in China last year when an automatic update to Windows XP turned users' screens black if they were running a pirated version of the OS.

Mundie also said the economic downturn will not affect Microsoft's investment in research or hiring for its Beijing lab.

"Microsoft will sacrifice other activities in order to be able to sustain our research and development," Mundie told Chinese university students at a speech following the interview.

More than 10 new graduates will join the lab's staff of over 200 this year, said Hsiao-Wuen Hon, the lab's head, at the event.


Loading...
Applications MarketSpace
Exchange 2007 Risks and Mitigation Strategies
This whitepaper will review the strengths of Exchange 2007 and areas where CIOs should consider third party solutions. Learn more »
Solving On-premise Email Challenges
This white paper presents ten on-premise challenges and their on-demand services solutions. Learn more »
An Open Framework for Business Intelligence
Architecting Business Intelligence Applications for Change Learn more »
Adobe for Business Process Automation
Companies must be able to react to customer demands, competitive threats, and compliance requirements. Learn more »
Increase Customer Satisfaction and Lower TCO
With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations can easily deploy intuitive user experiences. Learn more »
Practical Approaches for Securing Web Applications
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application software development lifecycle. Learn more »
An Executive's Guide to Web Application Security
Since so many Web sites contain vulnerabilities, hackers can leverage a relatively simple exploit to gain access to a wealth of sensitive information, such as credit card data, social security numbers and health records. It's more important than ever to examine your Web application security, assess your vulnerability and take action to protect your business. Learn more »
 
SPONSORED LINKS
 

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs

ROI of Application Delivery Controllers

White Paper: 4 Customer Service Myths

White Paper: Improve Agility with Operational Responsiveness

Removing the Barriers to IT Governance: How On-Demand Software Changes the Game

Cloud Computing--Latest Buzzword or a Glimpse of the Future?

A Balanced Approach to an Application Development Platform

Adobe® LiveCycle®solutions for intuitive user experience

10 Ways Excel Drives More Value from Your SAP Investment

What's New in SOA Suite 11g?

Unleash the Power of Java with Oracle JRockit Real Time

SOA Best Practices and Design Patterns

Application Grid: Ideal Platform for IT Consolidation

Ready to virtualize tier one applications? Check your virtualization maturity.

Learn how to provide complete Business Service Management.

Increase ROI of Your Application Portfolio

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

See how AT&T can help protect your network.

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

Reduce risk, gain agility. See how Progress can help your business.

What's Next for Enterprise Resource Planning?

Gartner Magic Quadrant, Application Delivery Controllers 2009

White Paper: Managed Security for a Not-So-Secure World

SharePoint - Unchecked growth of content is unsustainable.

Focus Under Pressure: Why IT Governance Becomes Mission-Critical in a Down Economy

Should Your Email Live In The Cloud? A Comparative Cost Analysis

Adobe® LiveCycle® solutions for business process automation

Architecting Business Intelligence Applications for Change: The Open Solution

Increase UPS efficiency without sacrificing protection.

Unlocking the Mainframe: Modernizing Legacy System to SOA

State of the Data Integration Market

Enhance Customer Loyalty through Higher Responsiveness

Achieving Business Agility with Application Grid

Seven Ways ITIL Can Help You in an Economic Downturn

Four steps to populate your CMDB.

"Enterprise-Proven" is the Prerequisite for Enterprise SaaS Portal Solutions

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

The rules of infrastructure management just changed.

 
 
RESOURCE CENTER