The Green IT Leaders of 2009

Green-technology projects flourished at organizations of all sizes in 2008, a trend that, at first blush, might seem counterintuitive. Here's a look at some winners in tough economic times.

By Ted Samson
Wed, April 22, 2009

InfoWorld — Green-technology projects flourished at organizations of all sizes in 2008, a trend that, at first blush, might seem counterintuitive. Given the economic hardships companies are facing, you might expect that projects seemingly tied to feel-good corporate social responsibility endeavors would take a backseat to initiatives aimed at bolstering the bottom line.

However, as this year's crop of Green 15 award winners demonstrates, the rewards of green-technology projects are far from limited to noble goals such as cutting greenhouse gas emissions, reducing landfill buildup, preserving trees, and the like. Rather, organizations leveraging green tech are realizing gains in efficiency, productivity, and cost savings. These business benefits are key drivers behind many green IT projects -- sometimes overriding good environmental intentions.

[ See last year's list of Green 15 winners. | Keep abreast of green IT news and tips by subscribing to InfoWorld's free weekly Green Tech newsletter. ]

That's no reason to discount the environmental merits of any of the projects that appear in the 2009 Green 15 winners' list or any of the other countless green-tech initiatives being pursued by companies across the globe. Whatever the rationale for a green IT project, one fact is clear. The outcome of a green-tech project is generally win-win: a healthier planet and a healthier bottom line.

This year's winners are, in alphabetical order:

  • Aramark cuts print waste with better devices, software
  • Burt's Bees undergoes green IT makeover
  • California Academy of Sciences reaps efficiencies through network convergence
  • California State University East Bay turns to green tech to fend off power crisis
  • Con-way Freight slashes annual fuel consumption by 4.9 million gallons
  • Digital Realty Trust sets new standard for green datacenter design
  • GlaxoSmithKline sheds nearly 6 tons of e-waste
  • HD Supply achieves ecodreams through array of green-tech initiatives
  • Intel finds significant savings by pushing the limits of free cooling
  • Niagara Catholic School District turns to e-docs to cut paper and transport costs
  • Pacific Northwest National Laboratory proves just how smart a smart grid can be
  • Procter & Gamble finds a green alternative to travel in telepresence
  • Raytheon reaps green success from sowing sustainability seeds
  • U.S. Navy enlists virtualization to supercharge sprawling intranet
  • U.S. Postal Service taps optimization software to slash transportation costs


Gains from green IT
The business gains organizations reap from sustainable IT vary from project to project. For example, winners such as the U.S. Navy and California State University East Bay reduced energy consumption and saved floor space through virtualization, consolidation, and adjustments to datacenter layout to reduce cooling needs. As a result, they managed to save on electricity and future hardware refreshes while making their networks more stable. All the while, they reduced their carbon footprints -- and even succeeded in postponing expensive, resource-intensive datacenter expansion projects.

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