Tue, April 28, 2009 — IDG News Service — Salesforce.com CEO Marc Benioff is well-known for brash pronouncements and on Tuesday delivered his latest, calling for "the end" of traditional software maintenance fees.

In an internal e-mail to his management team Tuesday, Benioff described a conversation he had with an Oracle Siebel CRM (customer relationship management) user at a recent event.

"This customer currently uses Siebel software to run her call center. She pays more than $15 million a year for the privilege of having to implement the updates that Siebel sends her," he wrote in the e-mail, which was seen by IDG News Service. "That does not include backup. Or disaster recovery. And of course, it does not guarantee that she will be using the latest technology. The maintenance agreement only assures her that her outdated software will continue to work."

The unnamed Siebel customer, Benioff said, "is paying tolls on a road to nowhere."

Salesforce.com's on-demand CRM model can provide that customer and others "much more for a fraction of what they currently pay in maintenance," Benioff added.

While at heart, Benioff's remarks aren't radically different from Salesforce.com's long-time marketing mantra, "the end of software," the e-mail comes at a time when enterprises around the world are looking to pare back wherever possible on IT spending, with reducing maintenance costs a top priority.

Meanwhile, rival vendor Oracle and its customers are currently in the throes of end-of-fiscal year contract renewals. And SAP, which announced a richer-featured but more expensive maintenance service last year to outcry from many customers, has been working with user groups on a set of KPIs (key performance indicators) meant to document the new service's value.

In his e-mail, Benioff characterized traditional maintenance, paid as a percentage of total license costs, as far inferior to SaaS (software as a service) like Salesforce.com.

"Maintenance fees cover updates that are mostly patches and fixes, but they stop far short of the kind of innovation every that enterprise needs to survive," he wrote. "We sell our customers a service and every customer is able to use the latest. Innovations are included. Upgrades are automatic and invisible. ... The service gets better, not just less buggy."

Benioff's remarks may not contain many new talking points but they do signal Salesforce.com's intentions to attack on-premise vendors' enterprise installed bases, according to 451 Group analyst China Martens.

"How do they grow to the next billion [in revenue], that's what everyone keeps asking. I don't know if he thinks this kind of grandstanding is one way to do it," Martens said.