How Laid-Off Workers Used Social Networks to Land New Jobs

How to get the most from Facebook, Twitter and LinkedIn while you're looking for work. People share their stories.

By David Ramel
Thu, May 07, 2009

Computerworld — Although the total number of IT jobs is shrinking due to the recession, some companies are still hiring -- and using social-networking tools can help you land those jobs. In fact, being in the IT industry just might give you an advantage over the average laid-off worker.

That's because social networking Web sites such as LinkedIn, Facebook and Twitter are foremost among those new tools, and IT people are more likely to be comfortable with them and with related technologies that can help in a job search, such as automated scripts, customized search engines, RSS feeds and the like, experts say.

Brennan Carlson ( Facebook and LinkedIn), a newly hired product manager at e-mail marketing firm Lyris Inc., is an extreme example. He took a highly organized, scientific approach to his job search when he was laid off from Yahoo Video last winter.

This included using custom search engines, Greasemonkey (a Firefox plug-in allowing customized Web page appearances via JavaScript), scripts running on top of Firefox, widgets, mashups, a spreadsheet and a customized Netvibes "start page" that organizes blogs, news, weather, photos and social networks. Carlson also made concentrated use of social networking sites to present himself online and to research targeted companies.

LinkedIn was one of the most useful tools he used, as it is for almost everyone else we interviewed. It's also a key tool for IT hiring managers and recruiters looking for candidates. It has become the de-facto must-use tool in today's career environment.

But whether it's LinkedIn or one of the other myriad services, these Web tools are vital to today's IT job search, Carlson said.

"If you're not online, get online," Carlson said. "Be everywhere. Start using these services. . . If you're not on Twitter, get there. Start Tweeting."

Getting more targeted more quickly -- with success

Carlson's initial action consisted of sending out about 60 to 70 resume/cover letter blasts to job sites, companies, etc., around the holiday season after the Yahoo Video layoff. When nothing came out of that, he took a more organized and targeted approach and sent out 103 blasts -- but this time he used LinkedIn and other tools to research target companies, trying to find people who worked at the company who had a role in the product area he was interested in, or who worked as company recruiters.

Three days after the blast, he sent out follow-up messages. "And the response rate from those follow-ups was much higher than the original sendouts," he said, at 40% compared to the first response rate of only 5%. During this time he was maintaining his online profile, doing status updates on sites such as Facebook and Twitter "that were relevant and germane to my job search."

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