Google Wave: A New Kind of Mega-Application

Google's newly unveiled Wave may be called a communication and collaboration tool, but it's much more than that. Wave combines key Web trends from the last couple of years into one elegant application. And it may make today's enterprise tools such as Microsoft SharePoint look ridiculously complicated.

By
Fri, May 29, 2009

CIOGoogle Wave, an upcoming Web application that mixes old technologies like e-mail, IM and online documents in a unified, socially-oriented view, could break down the traditional ways in which we compartmentalize and separate information — both as consumers and businesspeople.

As Google unveiled Wave at its annual developer conference here in San Francisco, the company revealed it had a small team of engineers working on the Wave project for a couple years. Google opened Wave to developers, who can build tools and apps to run with it (it's essentially open source). The public will not have access to the application until later this year, Google says.

Early reviews have described Wave as a communication and collaboration tool, but the design of it suggests this technology will be something bigger: It combines the myriad trends we've seen the last couple years on the Web into one application.

For consumers, Wave represents Google's answer to the emergence of streaming, or real-time, internet applications, as evidenced primarily by the rise of social networks. A "stream" is represented best by a Twitter homepage or a Facebook News Feed. On those web pages, content flows down the page for you to consume at your leisure. You might comment on a piece of content, share it with friends, or just let it pass downstream without touching it.

Wave seems to embrace this streaming interface by using e-mail and messaging as a starting point. In one fluid view, a Wave homepage includes short messages (think: Twitter), communication with large groups (think: Facebook) and basic collaboration tools to engage with the content (think: instant messaging and e-mail).

The information you share could be something as static as an e-mail message and the ensuing discussion about it, or as dynamic as an event invitation, with a list of your friends who might attend, and a Google Map showing the event location. If you are invited late to a Wave thread, you can hit a replay button that allows you to catch up with what you missed—like Tivo for Web content. Over time, Google wants Wave to work with other websites.

Wave doesn't require your friends to be loyal to one specific web service; it's designed to combine content from places all over the Internet. Because Wave will have its own text editor and allows you to easily upload multi-media content, some speculate whether it will cannibalize core web services (even some of Google's, like Google Docs or Picasa). But it's too early to tell whether or not the service will be advanced enough to have people ditch those apps, if at all.

Since Wave is open source, other popular web apps (like Twitter) can become part of the Wave experience rather easily.

In the end, Wave's greatest asset could be that all this information can become more useful from ties to Google's core product: search. While you can share information on social networking services such as Twitter and Facebook, the options for discovery on those services leaves something to be desired.

How It Could Help Us Work:

As for businesses, companies desperately need a technology like Wave to help their employees collaborate in a more streamlined way. Unfortunately, most enterprises remain years away from switching to this type of information stream, due to their current technology infrastructures.

The idea of Wave isn't predicated on putting information into tidy folders like you have on Microsoft SharePoint, the document management system embraced widely throughout corporate America. Instead, it's based on the notion of letting information flow freely for users to interact with on a real-time basis, much like we do on the consumer web.

It will take businesses, and the software designed for them, a long time to catch up with the innovations of streaming applications. Today, employees must sort through messy "reply-all" e-mails to engage with content as a group. If you're working with a document in SharePoint, you must "check it in" and "check it out," making it hard for multiple people to contribute in real-time.

With technologies like Wave, users can select groups and individuals whom they want to share content with in a much more eye-pleasing way. Because the content is Web-based, they can update it in real-time.

Innovative enterprise technology vendors, like Socialtext, have designed their web-based collaboration apps to incorporate stream-like formats, which allow you to edit wikis and share short, Twitter-sized messages. Some companies have adopted the technology, but it could be years before a majority of businesses embrace such a paradigm. With Google putting its weight behind this information format, it could gain more steam.

Google should (and likely will) try to incorporate Wave into Google Apps, its business software that includes Gmail, calendars, documents, spreadsheets and instant messaging. If they can show how users can interact with business content using Wave, it could increase the product's value in the eyes of enterprise technology buyers.

C.G. Lynch covers Google, Facebook, Twitter and Web 2.0 for CIO. You can follow him on Twitter: @cglynch.

What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Gartner's report affirms the key role of web content management as part of a larger digital marketing strategy for engaging and serving customers/citizens. In this must read Gartner Magic Quadrant for WCM, analysts evaluate technology providers based on their ability to execute and completeness of vision.
The web content management (WCM) market is growing based on customer experience (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.
HP is driving the evolution of what we call the Instant-On Enterprise. It is an enterprise that embeds technology into everything it does to better serve citizens, partners, employees, and clients. We believe that today's Instant-On Enterprises need to think differently about how they source and deliver services that are enabled by technology. They need to take advantage of a hybrid delivery model-one that truly optimizes the mix between traditional IT, private cloud, and public cloud.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
As you know, everything is mobile, connected, interactive, and immediate. This is exactly why organizations need a highly agile IT infrastructure in order to keep pace with extreme fluctuations in business demand. This book will help you understand why infrastructure convergence has been widely accepted as the optimal approach for simplifying and accelerating your IT to deliver services at the speed of business while also shifting significantly more IT resources from operations to innovation.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
This white paper describes the major requirements for network management solutions to help the organizations become more profitable, efficient and reliable.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
One of the key strategies that IT teams are pursuing to reduce capital costs while boosting asset utilization and employee productivity is the transition to highly virtualized data centers. However, IDC finds that expectations for further boosts in IT asset use and operational efficiency often surpass the actual results for a variety of reasons. These problems can quickly overwhelm any hoped-for benefits as the scope of virtual server deployment expands.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
As greater numbers of datacenter servers transition from the physical to the virtual world, the components of virtualization success come to the fore. What scores of organizations have discovered is that success is derived from an optimal pairing of the right software platform with the right hardware platform.
Business users increasingly demand 24x7 availability of their data while IT departments face the challenge of ensuring maximum availability while operating with limited budgets.
Learn how to get the most from your cloud investment in our on-demand webinar from BMC and InformationWeek. You'll hear how integrating the cloud into your production workload brings critical business benefits.
Date: May 31, 2012
Time: 1 PM EST

Organizations are reaping the benefits of simplifying IT, lowering costs and dramatically improving transactional throughput by deploying optimized application-to-disk solutions. These pre-tuned, tested solutions encompass a wide variety of applications and use cases. Hear from industry experts, and IT executives, how these full-stack solutions can achieve three times faster deployment times and up to 75% reductions in acquisition and operational costs.
Find out when you join EMA Senior Analyst, Torsten Volk, for a discussion on the 2012 trends in workload automation and how these trends contribute to better connecting workload automation to business processes. These trends are derived from EMA's empirical research work conducted for the 2012 Workload Automation Radar Report.
What if you could run financial and operational planning cycles 10 times faster? Or monitor and adjust marketing campaigns in real time? What if you could instantly visualize how a price change would impact the profitability of thousands of products?
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links

Master the cloud with the power of convergence from HP

Connect with IT leaders redefining mobility at the Enterprise Mobile Hub

Choose New and manage one device instead of 170

Choose New for 8x the firewall and NAT performance

Check out a smart way of mobilizing your business with enterprise-ready Samsung Mobile.

Redefine your data center with HP servers.

Enhance your business with Windstream IT Solutions. Speak to someone local.

BlackBerry® Mobile Fusion. Different mobile devices. One platform.

Click to see how Accenture has delivered high performance to clients

CYBERMARYLAND | Learn Why Maryland is the Epicenter for Cybersecurity

Get Ethernet speeds from 1 Mbps to 10 Gbps - Comcast Business Class

Cognizant. Leading in Business, Application & Technology Services

Collaboration: driving better business outcomes

Gain cutting-edge insights at MIT in 2-5 day executive programs.

Complimentary Gartner Report on BYOD: Media Tablets & Beyond. View Now

Elevate storage agility and efficiency with HP 3PAR storage.

Choose New and slash the number of devices you manage

Customized information views & Twitter events at New Fulcrum Point

Splunk translates machine data into "aha" moments for IT and the business.

ManageEngine Desktop Central - Automate and Audit Your Desktop Management! Learn More...

Cloud Readiness Starts with Intel® Technology

High performance. Delivered. Click to see Accenture's client successes

Visit the Virtually There Learning Page to learn how to use virtualization to your competitive advantage.

Free: Hunter Muller's "The Transformational CIO."

Join us for an upcoming Microsoft 365 live online demo event.

Discover your easiest path to unified communications

Virtualizing Your Infrastructure Just Got Easier

Connect with global CIOs now at Enterprise CIO Forum

Resource Center