Microsoft to Offer 'Special' Windows 7 Upgrade Deals

Microsoft on Tuesday confirmed that it will offer consumers "special deals" on an upgrade to Windows 7 if they buy a Vista-equipped PC before the launch of the new operating system.

By Gregg Keizer

PAGE 3

And that's the last thing Microsoft wants to do, since its revenues for Windows are tied to the number of PCs sold. "The effort is not so much to get people to upgrade, but so that the announcement of a new release doesn't totally stop PC sales dead until it comes out," Cherry said.

TechARP's June 26 start -- three weeks from this Friday -- is reasonable when compared to the timeframe Microsoft applied for the similar Vista program. In 2006, Microsoft started Vista Express Upgrade 96 days before the Jan. 30, 2007 official retail release of the OS. If Microsoft used the exact same time span between the start of Windows 7's deal and the operating system's on-sale date of Oct. 22, it would launch the program on July 18.

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