Cisco CEO Humbled By Placement on Dow
Cisco is proud to be joining the Dow Jones Industrial Average on Monday, but Cisco CEO John Chambers said that did not come without mixed feelings given the company was replacing General Motors.
He said that much of Cisco's advertising and branding effort in recent years, including product placements of Cisco telepresence gear in the TV series 24, revolves around the value of video technology to consumers, companies and the company.
"We see a tremendous desire to deploy consumer-type technologies but in an enterprise form-factor," Lloyd added.
Proctor and Gamble is deploying Flip cameras to its executives to use in video blogging, even as that company has invested heavily in telepresence, Chambers said. "Video is the way leaders communicate," he said.
To show his interest in video and the use of the Flip, Chambers pulled a Flip camera from his pocket and quickly panned the room of reporters. He said he used the video camera to communicate with his children.
"Cisco is a long way ahead in this technology," Chambers said.
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